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Bloggers will appreciate Blogsy and its ability to work offline with just about every blog platform out there. The WYSIWYG editor is outstanding, and it has every tool for making polished blog entries.
Writers often need to check on things while working, and Writing Kit has an integrated web search that works without leaving the editor. You can check on that important fact right in the document you are editing, and incorporate whatever you need. The app also exports work in a variety of formats, including HTML for online publishing.
A toolkit of productivity apps wouldn't be complete without Keynote, a great presentation tool from Apple. Keynote looks amazing on the Retina Display of the iPad, and can handle many Microsoft Office Powerpoint presentations for those work projects that require it.