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When a full word processing app is the call of the day, Pages by Apple is as good as any. The app is optimized beautifully for the Retina Display of the new iPad, and is full-featured while being easy to use. It can handle most Microsoft Word documents for those needing that ability.
Frequent travelers will find a valuable personal assistant in TripIt Pro. The iPad app and online service work together to present good itineraries for trips with all the important information in one place. The integrated maps are a great touch, making it possible to find your way around your scheduled events in unfamiliar territory.
Pro service from TripIt adds push notifications for flight cancellations, etc. $49/year
If you like mind mapping or visual planning, this app is a good fit with the iPad. The interface is as good as it gets on touch devices, and the visuals are very well done. It is easy to see lots of information at one time to make planning of any type a breeze.