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Need a new application? Then check out Ubuntu’s built-in app. store: the Ubuntu Software Center.
In the Ubuntu Software Center, each application comes with a useful description, reviews, and one click installation. Now, does anyone still think installing programs in Linux is hard?
The Oneiric Ocelot also comes with built-in integration with online services. Here, for example, I’ve set up my Ubuntu desktop to work automatically with my various Google accounts. No fuss, no muss.