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In Windows 8, Microsoft appears to be consciously simplifying its branding. Although the back end for the music store closely resembles the Zune experience, a quick peek in the About box reveals that it's now part of the Xbox brand.
Sign into a Windows 8 device using the same account you use on your Xbox console and you can use that device as a media controller to play music, movies, and more in the living room or den.
The experience of connecting a Bluetooth or other device to a Windows 8 PC is ridiculously easy.