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Clearly, Microsoft expects a return on its Bing investment. One avenue is via the Travel app, where these search results can simplify the search for a hotel room or a flight.
The payoff at the end of any search within the Travel app is this Booking pane. Bing's web-based searches offer the same results; this presentation removes some of the friction.
When you add local or network locations to your Music library in Windows Explorer, the contents show up here, in the My Music section of the Metro style music app. Scroll to the right and you'll go to the Zune Marketplace, which is in the process of being rebranded under the Xbox moniker.