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Gallery: Masterpass-enabled bots launch on Facebook Messenger

With these AI-enabled bots, customers can build their orders and securely checkout, without leaving the Messenger platform. See how the process works for FreshDirect, Subway and The Cheesecake Factory.
By Larry Dignan, Contributor
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1 of 21 Larry Dignan/ZDNET

Getting Started with The Cheesecake Factory

With these AI-enabled bots, customers can build their orders and securely checkout, without leaving the Messenger platform. From shopping and selecting payment to authentication and order confirmation, here's how the process works for The Cheesecake Factory, FreshDirect, and Subway.

cheesecake-2-shop.jpg
2 of 21 Larry Dignan/ZDNET

Shop with The Cheesecake Factory

cheesecake-3-pay.jpg
3 of 21 Larry Dignan/ZDNET

Payment: The Cheesecake Factory

cheesecake-4-cart.jpg
4 of 21 Larry Dignan/ZDNET

Shopping Cart: The Cheesecake Factory

cheesecake-5-authenticate.jpg
5 of 21 Larry Dignan/ZDNET

Authentication: The Cheesecake Factory

cheesecake-6-select-card.jpg
6 of 21 Larry Dignan/ZDNET

Select Card: The Cheesecake Factory

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7 of 21 Larry Dignan/ZDNET

Sent: The Cheesecake Factory

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8 of 21 Larry Dignan/ZDNET

Getting Started with FreshDirect

freshdirect-2-shop.jpg
9 of 21 Larry Dignan/ZDNET

Shop with FreshDirect

freshdirect-3-pay.jpg
10 of 21 Larry Dignan/ZDNET

Payment: FreshDirect

freshdirect-4-cart.jpg
11 of 21 Larry Dignan/ZDNET

Shopping Cart: FreshDirect

freshdirect-5-authenticate.jpg
12 of 21 Larry Dignan/ZDNET

Authentication: FreshDirect

freshdirect-6-select-card.jpg
13 of 21 Larry Dignan/ZDNET

Select Card: FreshDirect

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14 of 21 Larry Dignan/ZDNET

Complete Transaction: FreshDirect

subway-1-get-started.jpg
15 of 21 Larry Dignan/ZDNET

Getting Started with Subway

subway-2-shop.jpg
16 of 21 Larry Dignan/ZDNET

Shop with Subway

subway-3-pay.jpg
17 of 21 Larry Dignan/ZDNET

Payment: Subway

subway-4-cart.jpg
18 of 21 Larry Dignan/ZDNET

Shopping Cart: Subway

subway-5-authenticate.jpg
19 of 21 Larry Dignan/ZDNET

Authentication: Subway

subway-6-select-card.jpg
20 of 21 Larry Dignan/ZDNET

Select Card: Subway

subway-7-complete.jpg
21 of 21 Larry Dignan/ZDNET

Complete Transaction: Subway

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