Photos: GeoVector shows cell phone users the way

A San Francisco company called GeoVector is aiming to help you find where you're going, via cell phone. Its software, seen here on display in Japan, serves up 3D maps and walking directions on mobile handsets. GeoVector is already selling the software to Japanese carriers and is negotiating with U.S. carriers.

This directional search on a Japanese landscape shows that snacks are to be found within 10 meters. The GeoVector software works in conjunction with GPS technology and a compass.

3D synchronization is key to the GeoVector service.