Pinterest following promoted content path blazed by Twitter, Facebook

Pinterest following promoted content path blazed by Twitter, Facebook

Summary: You're next, Instagram.


Twitter has Promoted Tweets. Facebook has Promoted Posts.

Now, in an almost natural progression, Pinterest is getting Promoted Pins.

The San Francisco startup has announced that it is going to begin "experimenting" with promoting pins from a "select group of businesses."

CEO and co-founder Ben Silbermann tried to ease worries proactively in a blog post on Thursday, remarking, "I know some of you may be thinking, 'Oh great…here come the banner ads.' But we’re determined to not let that happen."

Promising to keep things "tasteful" on boards flooded with everything from couture wedding dresses to eerily accurate tattoos of characters on Breaking Bad, Silbermann specified that the pins will be clearly marked as promoted and won't consist of "flashy banners or pop-up ads."

Reps for the rising social networking startup stressed that this latest initiative hasn't actually commenced yet. There is no release date or timeline available either, nor has Pinterest revealed which companies have already been enlisted as partners.

As a smaller but growing platform, Pinterest has the benefits of learning from the successes and failures of its predecessors.

Pinterest, which is estimated to already be worth $2.5 billion by now since launching in 2010, has been hammering out different kinds of monetization angles for awhile now.

For example, last November Pinterest launched a hub for businesses, which offered branding guides, case studies, and best practices for using the company's now-familiar pinning and boards styles.

But with that pinning power has come some responsibilities that Pinterest has had to answer about -- namely concerning copyrighted materials.

Pinterest made an attempt at addressing this problem earlier in 2012 with an opt-out feature that would allow businesses to block having their images "pinned" by Pinterest users. Nevertheless, the discussion has still not entirely gone away.

Image via The Official Pinterest Blog

Topics: E-Commerce, Apps, Mobility, Tech Industry, Social Enterprise

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  • Pinterest Ads before Pinterest API - Good decision

    Awesome news. We were getting a lot of acquisition offers for our Pinterest tool but ever since Pinterest has announced Pinterest Ads, we have decided to not to sell Pinwoot and further grow it as this announcement is a further validation of our business. Pinwoot is a free pinterest tool to grow your Pinterest presence and engagement.

    By the way, we all need Pinterest Api. Its good that they are launching Ad product before API. This way they wont be in the position, Twitter found itself in and had to play a villain role by putting controls on API later on to sustain its ad business.