Pipe Networks sell-out an absolute travesty

Pipe Networks sell-out an absolute travesty

Summary: The proposed buyout of Pipe Networks by SP Telemedia is an absolute travesty for Australia's telecommunications industry and will be overwhelmingly negative for customers, Pipe Networks staff, shareholders and the industry as a whole.


ZDNet.com.au news editor
Renai LeMay

(Credit: CBS Interactive)

commentary Let me be the first to condemn the proposed buyout of Pipe Networks by SP Telemedia as an absolute travesty for all concerned and Australia's telecommunications industry in general.

There is so much about this outrageous deal that will be negative for customers, Pipe Networks staff, shareholders and the industry as a whole, that it's hard to know where to start.

But let's begin with the fact that Pipe Networks founders (and school mates) Bevan Slattery and Steve Baxter built their company up from the ground as a staunchly wholesale player serving a cut-throat market dominated by retail internet service providers.

Since 2002, Pipe has shone like a diamond in the rough in the Australian telco market by virtue of the fact that it has refused to play favourites and has offered its peering and fibre services equally to the whole tranche of Australian ISPs (although it does also have some big business and government customers).

The impact that this has had on an industry formerly dominated by large players such as Telstra, Optus and AAPT has been phenomenal.

Behind the scenes, it has been partially due to Pipe's hidden hand that ISPs like iiNet, Internode and Netspace have been able to rise up and challenge the majors in the way they have. The DSLAM broadband networks that such ISPs have built have often been fuelled by waves of backhaul access provided by Pipe at a significantly better rate than Telstra and others have chosen to offer.

The deals that Pipe and these ISPs have inked over the years — including the ones to get its PPC-1 cable off the ground — are legend in the industry, and they should be. They helped to create the ADSL2+ services consumers and businesses enjoy today.

The heroes of Pipe Networks appear to now be handing over ... their bouncing baby boy to one of the industry's villains

All this will change following the SP Telemedia transaction, due to the fact that the merged entity will now become a vertically integrated telco in the style of Telstra (and we've seen how well that has worked out).

Customers like iiNet may claim to be comfortable with the deal today, but down the track, who can tell what impact SP Telemedia's management will have on Pipe's wholesale operations?

At the very least, I predict that the deal will dilute Pipe's focus on its wholesale operations, as its network is more tightly bound to SP Telemedia's and increasingly used to fuel the company's retail ambitions with its own TPG and Soul ISPs.

In the worst case, the glorious fibre network that Pipe's loyal staff have spent the last decade building will simply be subsumed into SP Telemedia's wider assets and wholesale customers given the boot. At that point Telstra will probably heave a sigh of relief and re-visit its pricing strategy.

The next awful impact of the deal will be felt by Pipe's loyal and hard-working staff, many of whom will be shocked and appalled this week as they witness Pipe's management hand over the open and friendly company they have worked so hard to build from the ground up to an executive like SPT chairman David Teoh.

As Communications Day wrote this morning, Teoh is renowned in Australia's telecommunications industry as "its most frugal and reclusive CEO", sentiments I wholeheartedly echo. I have always found it virtually impossible to get information from SP Telemedia and TPG about their operations.

In addition, you don't have to go far to find stories of Teoh (and TPG, which he sold to SPT in early 2008) outsourcing Australian jobs to South-East Asia or fighting running battles with third-party dealers.

Furthermore, TPG has an appalling reputation for customer service, while Pipe arguably has one of the best. When I was foolishly a TPG customer back in the early years of this decade, on one memorable occasion I spent many hours simply attempting to connect to a call centre operator to cancel my account.

From memory, I eventually gave up and sent the company a letter ... on paper. Through Australia Post.

In comparison, Pipe has long been known for its friendly treatment of staff (with a "work hard, play hard" engineering-style ethos) and the generous spirit in which it relates to the rest of Australa's telco industry. The company often sponsors events, talks openly about issues and is known generally as a haven of common sense and decency.

In short, you couldn't imagine two more opposite company cultures than Pipe Networks and SP Telemedia. I would advise all Pipe Networks staff to start considering their futures with the company immediately. Because if you're not, don't worry — David Teoh will be.

No doubt these sorts of issues will be mulled over at Pipe's Christmas party, reported to be this evening.

One of the ironies of the proposed buyout is that it arguably isn't even a good deal for Pipe's shareholders.

Many of those shareholders have made a motza from Pipe since the company listed on the ASX back in May 2005 at a meagre 40¢. The company is now trading slightly above $6, a 1500 per cent return on initial investor's money. And there's a good reason why.

As Pipe's own website states, the company "has been profitable each and every year of operation" and has experienced record growth both in terms of revenue and profits. There is also significant reason to believe in Pipe's future success as an independent company, given the recent launch of its flagship undersea fibre link to Guam, a project that truly propels it into the ranks of Australia's most important carriers.

"Project Runway" indeed — if Australia's internet data demands continue growing at the rate they have been for several decades (and they are likely to, given the National Broadband Network build), investors can expect a pot of gold at the end of the tarmac.

As one ZDNet.com.au commenter pointed out yesterday, SP Telemedia's offer, at a 15 per cent premium to its average price over the past few months, but only a 4 per cent premium to its current price, is almost laughable.

One of the ironies of the proposed buyout is that it arguably isn't even a good deal for Pipe's shareholders.

Pipe Networks has a golden future ahead of it as an independent company. With active and enthusiastic shareholders, many of whom are already protesting the deal, the company should push to maintain the status quo rather than sell itself short.

Even if it didn't ... if the company is serious about looking for suitors, I would argue that there are likely better buyers out there who could offer more to shareholders, staff and customers than SP Telemedia. I would be surprised, for example, if a few deep-pocketed private equity firms haven't already run the ruler over Pipe from time to time, especially given the recent buyouts of other local technology groups MYOB and Mincom.

Yesterday, iiNet chief Michael Malone congratulated Slattery and Baxter for achieving what he described as "an attractive exit price" after their "ballsy" years leading the Australian telco industry.

Yet the fact remains that the pair are already multimillionaires, and have been since their initial public offering four and a half years ago. Instead of being elated by the pending sale, I am betting that both Slattery and Baxter instead right now have that sinking feeling of being called to the principal's office.

After running their own "ballsy" operation for most of a decade, and as Malone put it, changing the landscape of Australian telecommunications forever, the heroes of Pipe Networks appear to now be handing over the teenage years of their bouncing baby boy to one of the industry's villains.

Topics: Telcos, TPG

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Pipe Networks sell-out an absolute travesty

    I'm actually surprised that Pip's shareholders are particularly interested in this deal at all ! When you consider that the company is currently focused on a small sphere of activity, which it has executed superbly (with profit and revenue growth to prove this point), and when you also consider that there is PLENTY of room left for growth in this sector by them continuing to do (well) what they have already been doing the interest in selling out becomes even harder to fathom.

    Add to this the meagre premium that SP Telemedia are offer over the current trading price of the Pipe Share value and frankly the whole transaction borders on beggering belief !

    Obviously there is either a lot more to this than we are being told, or something VERY strange is going on.

    Pipe shareholders, I emplore you DECLINE the SP Telemedia offer - you can do a LOT better in asking price than what has been offered - or even more preferable, DON'T SELL !
  • Pipe Networks

    It's obvious the market feels the same way. SP Telemedia's shares have risen sharply since the offer was announced, while Pipe's have barely moved at all and are selling well below the offer price. Suggests that the benefits of this deal are all on the other side.
  • TPG / Soul

    :( I knew a few people who worked at Soul after they had taken over the ISP they were working for. When Soul took over many managers and staff left in disgust. I know the call centre manager was one of them. PIPE Shareholders, don't let your wonderful company get into the hands of Soul and what a horrid name TPG has in the internet world, hold onto your shares, they're worth something now, they wont be ...
  • Pipe/SP

    What a completely biased editorial!
  • Pipe down the gurgler...

    ^Truth hurts.

    Don't do it Pipe, why ruin a good thing.
  • commentary

    Well it is marked as commentary, so no point getting bent out of shape about bias. Why can't someone in tech media voice an opinion?

    There's no escaping that PIPE would go from being a game changing wholesaler to being absorbed by a company who would have serious advantages in favoring their own retail business for competitive edge.

    I think the commentry was pretty fair.
  • A Travesty Indeed!

    I am a Pipe shareholder and am so disappointed that Slattery and Co have fallen for SOT's measly offer. Just 30 cents above the last closing price! I am not selling - yet in the hope that a better offer will come along - hopefully from the NBN guys.
  • editorial spot on!

    as an ex employee of one of the principals and a shareholder I am devastated. I agree whole heartedly with the editorial - its like selling your soul to the devil. I originally bought in at $0.48c and have continued to buy & was planning to buy more Pipe Shares - what they have done for the Internet in Australia can not be understated. Thanks Steve & the team for what you have done till just before this - but I cant help thinking with the Broadband revolution and $billions involved that you have sold yourselves and us short. I can understand you cashing out but why to someone so contrary ??
  • Voting

    Even if the shareholders vote no, SOT already has majority vote. 52%.

  • From pipe to crack pipe

    This is not good!
  • Settle down

    Renai is an ex of yours dating someone in TPG ?

    I understand the writing is commentary and not a proper journalistic piece but the hate you have for TPG is bordering on disturbing.

    What TPG has done is business plain and simple. They saw an opportunity and they have taken it. Internode, iiNet and Dodo might have done the same thing. A good choice as well given the uncertainty of Telstra breakup and future of the NBN.

    Lets see if the ISP's, apart from a snippy comment here or there, use their legal right to complain that the merger should be blocked on the grounds of anti-competitiveness.
  • Why be devastasted

    You made your money move on. What did you expect the Share price to double each year and for it never to be a takeover target of any corporation ?

    Get the guy some smelling salts :(
  • What BS

    Pipe is a publicly listed company. Yes the editorial is biased. Perhaps for the author it's just sour grapes or his own cheque isn't big enough or lacks the vision to invest.

    There is always a time when people think it's the right time to exit. That time for Bevan Slattery and Steve Baxter appears to be now.

    It should also be noted other shareholders have given up their holdings also or else SPT would not have been in a position to make an offer for a majority shareholding.

    The fact that David Teoh doesn't like communicating with journalists is a feather in his cap. If only KRudd could take a leaf out if his book.
  • Absolutely Biased

    industry villain?? last time I check TPG/Soul have the most competitive plans out there and in my opinion have been the driving force bringing broadband prices down in Australia. A vertical acquisition such as this may be what the industry needs to really offer an alternative to the so called villains, As for the editor's negative customer service experience a decade ago I think that has no relevance now and would have to agree with a previous post that this article is absolutely biased.
  • Customers

    I worked for a company that was wholesale customer of SPT. The customer support for us as wholesaler was a joke. Often things that should take couple days to change/fix/order would end up taking weeks, assuming they told you job had been done. I wont go into how SPT would change services we were using without telling us... After a while we found out they had huge staffing issues.

    Now to think such badly run company is going to buy out one of better ones is just sad....

    It also leaves me wondering if SPT CEO is going for the good old strip and dump. Where final ISP after all these mergers will look great on paper with all assets but actual operate because all keys aspects have been stripped out of the company (eg having 50% less staff than whats really needed to run company)
  • agreed

    I agree. No one beats their great prices! and their overlooking when you go 5 times over your quota.

    won't this just mean that they can offer customers even cheaper prices...
  • Out of curiosity....

    "I have always found it virtually impossible to get information from SP Telemedia and TPG about their operations."

    By what rule are they required to inform you of their operations.
  • re

    that's exactly true!!...IMO they let their amazing plans do the talking and who cares if they don't devote so much time to public relation exercises, obviously they have their priorities right.
  • Australian nerds take note

    So many internet nerds in this country have decided that technologly is a religion, and a lot of the time for their own profit. TPG is a cost driven profit focused company. As a shareholder I applaud the vision of David teoh and the way he has increased shareholder value while dealing a killer blow to his competition. Dot com days are well gone. get over it. You need to work for a living now..
  • I also know...

    I also know a few people that work for soul. All are happy that the dotcom mentality dreamers are gone and a businessman is in charge. Just becuase it;s hard doesnt mean its not worth doing. The company is now a real player not a company of dreamers..Good luck David...