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"Malarky" isn't such an uncommon word in the UK. Sure, it is reserved for the over 40s, but probably wouldn't have recieved such Internet acclaim across the pond.
When Vice President Joe Biden responded to how Paul Ryan characterized the handling of the embasy attack which killed Ambassador Stevens, he said:
"With all due respect, that's a bunch of malarkey because not a single thing he said was accurate. ...
This lecture on embassy security -- the congressman here cut embassy security in his budget by $300 million below what we asked for. So much for the embassy security piece ... Governor Romney, before he even knew the facts, before he even knew the ambassador was killed, he was out making a political statement that was panned by media around the world. ...
Before we even knew what happened to the ambassador, the Governor was holding a press conference. That's not presidential leadership."
Reaching nearly half a million hits on YouTube, a spoof based on Rapper Jay-Z's song "99 problems", President Obama (acted by Iman Crosson) explains why Mitt Romney's challenge doesn't concern him.
"We could have been so much more than just friends with healthcare benefits."
With over 1.5 million hits, a video released by Just New Productions takes a swipe at Obama's presidency.
"You took ObamaCare so far, but you left me like a dog strapped on Romney's car."
The music is based on Gotye's "Somebody that I used to know", and focuses on issues including security, privacy and economic growth.