Q3 2013 smartphone data shows Samsung and Apple continue dominance

Q3 2013 smartphone data shows Samsung and Apple continue dominance

Summary: The latest smartphone shipment data is in and smartphone growth continues. Samsung retains a large lead with Apple staying fairly steady.

Q3 2013 smartphone data shows Samsung and Apple continue dominance
(Image: IDC)

The Q3 2013 smartphone shipment figures just came in from IDC and Juniper Research with data showing continued growth in this sector.

Samsung continues as the leading smartphone vendor with 31 to 34 percent, depending on the analyst, of the smartphone market with Apple solidly in 2nd place with 13 percent of the market.

Samsung and Apple will likely show continued dominance and success through the holiday season with their newest line of devices available now for consumers.

Huawei, Lenovo, and LG are all about the same at 4.6 to 4.8 percent with the undefined Others category consuming 41.3 percent.

Nokia shipped a record 8.8 million Lumia devices in the 3rd quarter, but that still puts them into the Others category. Devices revealed at Nokia World will be sold in the 4th quarter so there is a chance Nokia could move up significantly, especially considering that the current 3-5 spots are held by companies all with about the same shipment figures.

Topics: Mobility, Android, Apple, iPhone, Nokia, Samsung, Smartphones, Windows Phone

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  • Sell phones in china and india

    you will sell the most, they have the huge pop
  • Lumia's future is bright

    Based on growth rate they will be out of the "other" category in 2 quarters. However they are just gaining critical mass so the growth rate is likely increase even more. They are on pace to sell more than 56 million over the next year and increasing from 1/4 to 1/2 of Apple's sales. After a slow start there appears to be some leg in this horse, unsurprisingly I might add.
    • Probably not

      Others are growing faster - LG, Lenovo, and Huawei have gained a lot more than Nokia, Also I wonder how Sony is doing, probably way better than Nokia.
      Nokia should be entering top 10 maybe.
      While in terms of units Nokia is selling many more smartphones, there is the market effect - market for smartphones is growing more than 10% a quarter. Market share for Nokia is still very small.
      • where did you learned math ?

        Nokia had a 200% growth YoY, thats a lot more than 77%
        • Considering quarter over quarter

          Who said 77%?!
    • Actually, they lagged market growth slightly (gotta love statistics)

      2nd quarter 2013 Nokia sold 7.7m Lumias. Going from 7.7 to 8.8 is about a 14.2% increase ... not bad. Until you consider that the overall smartphone sales increased MORE ... from 225m to 258m is a 14.6% increase. So with margin for error, they're just keeping pace with overall market growth (i.e., adjusted, no growth).
      • WP cannot grow market share

        Until it grows feature share. It is simply too lacking to sell in any volume. What was once a promising platform is falling further and further behind the market leader, Android.

        I do think WP has a fair chance of passing iOS in the next couple of years, though, only because iOS is also utterly stagnant and its share is falling. WP will probably meet and pass iOS in the middle somewhere in late 2014, at around 8% (worldwide -- not US).

        That said, Apple will be making billions on their tiny share, and WP will probably struggle to be profitable for MS.
        x I'm tc
        • Worldwide, Apple will come down to around 5-8% market-share,

          which is their traditional number for PCs. But even with PCs, Apple is losing sales, where their Macs are failing to sell or win over new users, so even there, Apple's market share for PCs will be lowered.
      • You made a good point

        But I guess your numbers are slightly wrong :)
        I guess they went from 7.4 to 8.8M, a bit above global market growth, so they've indeed won some share. If we consider BB effect (lost share) it's almost nothing but well is still there.
        • Ah, you're right!

          I was remembering incorrectly - 7.4 -> 8.8 is a 19% increase, well above overall market surge. Kudos, Nokia!
          • There is no greatness on Nokia numbers

            But yay they won smartphone market share :)
          • additional correction

            According to IDC, total smartphone market was 237m for Q2 and 258m for Q3. For a 8.9% increase Quarter over Quarter. So Nokia sales was 19% Q over Q and smartphone market grew 8.9% Q over Q.

    • Clickety-clack

      My sister's girlfriend's pet monkey makes money in its spare time posting pro-Microsoft notes on unrelated threads in online forums. It doesn't matter what the story is about, the monkey goes in and writes, "Here comes Microsoft! Watch out!"
      Robert Hahn
  • Perspective

    Perspective is a great thing.

    As much as we hear about the iPhone, it's sobering to realize it only has a 13% market share.
    • Imagine if coverage was commensurate with share

      What would it be like to only have 13% of the coverage about Apple. I'd think a much more informative and rational world. It would be like the hype cycle has a flat.
    • Agreed

      Apple has managed to capture a huge proportion of the space in retail outlets, in spite of the low market share. This makes it harder for those who choose non-Apple devices to get accessories, as I've found out when trying to get accessories for my new Samsung Galaxy Note 3. Why does 13% market share give them 50%+ display space at retail? Sheesh!
      • Moola

        The usual reason for something like that is margin, i.e. the retailer makes more money on Apple accessories than other kinds. Apple itself holds a fairly high price umbrella over their accessory market, allowing third parties to give retailers big margins while remaining below Apple's price.
        Robert Hahn
      • You are probably in the US

        Apple is about half the market here. Thus, they get a huge amount of space. It is elsewhere that Apple is struggling, and mightily.
        x I'm tc
      • There are many reasons

        How many different iPhone models are there?

        How many different Android models are there.

        If you were going to stock accessories what would you do? Carry inventory for literally hundreds of different phones or carry just the ones for the most popular?
    • They're still about 50% in the US, though

      Marketing and mindshare tend to be local first ... and for some bizarre reason, Apple sells way better in the US than anywhere else.