RIM CEO: Time to squash BlackBerry myths

RIM CEO: Time to squash BlackBerry myths

Summary: Research In Motion chief executive Thorsten Heins tackles questions about the Canadian mobile maker's enterprise focus and the need for the new BlackBerry 10 operating system

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New Research In Motion chief executive Thorsten Heins has had a busy week.

He's been unveiling the successor to BlackBerry OS at the BlackBerry World conference, as well as the prototype devices that the mobile maker is giving developers to create apps for the new operating system.

RIM has developed the QNX-powered BlackBerry 10 to replace Java-based BlackBerry OS. At the BlackBerry World conference in Orlando on 1-3 May, the Canadian company also released new software development kits and said it has distributed 2,000 Dev Alpha handsets, which run an early of version of BlackBerry 10.

ZDNet UK talked to Heins, who took over from co-chief executives Mike Lazaridis and Jim Balsillie in January, about the latest developments and asked him how the company that some think practically invented the smartphone can create a device to appeal to businesses and consumers.

You have talked about the handset and the operating system at BlackBerry World but not much about BlackBerry Enterprise Server middleware, security, device policy and the enterprise back-end. Does that all still matter?
It absolutely matters. Right now the focus on the company, the external focus on the company, is mostly driven by our handset and devices business. But there is much more to RIM than just devices. We will be focusing even more on enterprise. That's where BlackBerrys live best. That's where they flourish.

If you look at our organisation, we had the enterprise pieces. But they were actually allowed to fragment across different functions, so it was not entirely well connected in the way it probably should have been. So we pulled it all together and put this under Robin [Bienfait, the CIO]. There's more to come but absolutely that matters. There're new innovations like Mobile Fusion and mobile device management in the cloud. There's a lot of stuff going on.

But frankly what I will do in the enterprise unit now I have the management in place is to push the throttle pedal a bit more. I just want to be number one in enterprise. It's as simple as that. And that's where BlackBerry 10 becomes important again because I need BlackBerry 10 as a platform in the mobile enterprise.

There was some confusion earlier this year about whether RIM would carry on selling consumer devices. Given that so many devices will be chosen by consumers and used at work, isn't the consumer market important?
I was talking about the consumer value of services and that got misrepresented as RIM would leave the consumer business. That is absolutely not true — and that's not what I said.

I looked specifically at consumer value-added services. There were many things that were nice to do but actually not really core to the business. I want to provide a fantastic mobile computing engine and platform. Then I want to augment that with attractive consumer application services from strong partnerships with those companies that are best at building those apps and services, rather than us doing everything ourselves. RIM is not a gaming company, let's face it. RIM is not a maps company.

There are companies out there doing mapping really much better than we are — why should I focus on this? It's important to have this but we can do it with partnerships.

We will be extremely strong in enterprise. We'll be extremely focused on the product as part of that segment but we will be as strong in consumer. That's a big part of our business and a very attractive part of our business. But as consumers we have huge variety of interests. We need to make sure we attract app developers and partners to work with us so we have a complete offering.

Why did you need a new operating system? Did you consider using Android or licensing another OS?
One and a half years ago we realised that if we really want to go into mobile computing beyond smartphones and tablets, the platform we had wouldn't be able to take us there, for certain architectural and technology reasons.

I just want to be number one in enterprise. It's as simple as that.

Let's be really clear. In BlackBerry 7 the OS has reached its level of perfection. For more than 15 years this OS has created growth for RIM. Great kudos, great respect for the development team. But again, 15 years in software is quite some time and we needed something that really could take us forward to the mobile computing world.

What to do? Building an OS from the bottom up not an easy task. It takes years. You just don't do this in a 10-month development project. Looking at open platforms out there and watching what is happening to some of the companies with these OSes right now didn't give us a good feeling of confidence that we should join that group and start giving up our potential for differentiating ourselves.

What we see today in some of these open OS camps is a proof of our assumption. The decision was we have got to do it. We have no choice. We have got to do this ourselves, as tough as it is.

What are your priorities with BlackBerry 10?
The design objective of BlackBerry is to help people succeed. That doesn't mean succeed in business, it means succeeding in what you want to do. This is really important to understand. When I say people that want to be successful, that is not in any way exclusive you may want to succeed in sports, in your studies, at work, in running a family — there's so many things you want to succeed in.

What do you need to succeed? It all starts by centring on how do I manage all these different connections and information channels that I'm actually creating by accepting relationships but I'm also the subject. How do we manage this, make this a really attractive flow and make it also fun to work with?

We're nearing completion on BlackBerry 10. I know the schedule and I will stick to our guns right now that quality matters. I want this BlackBerry 10 experience to be perfect. I want to wow people. We gave a little glimpse of what's in BlackBerry 10, but there's much more to come than what you saw.

The most important thing is to make this flow really work across multiple apps that run real time in the background. They don't get stopped. They don't get halted like others do, so whenever you flow across your living space on that device, you have everything at your fingertips in real time. Nothing gets pulled the moment you pause something — it's just right there. That's why we needed this QNX multi-threaded OS. That's why magically all these components came together and made sense to be used as the next mobile computing platform.

What shape is BlackBerry 10 in at this point?
I'm really excited about this. I've seen it working. The team weeks ago came to show me...

Topics: Mobility, Smartphones

Mary Branscombe

About Mary Branscombe

Mary Branscombe is a freelance tech journalist. Mary has been a technology writer for nearly two decades, covering everything from early versions of Windows and Office to the first smartphones, the arrival of the web and most things inbetween.

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2 comments
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  • Don't blame CEO, they want RIM win.

    RIM has strange culture and self distruct political environment.

    In RIM if a new hired person figure out major problem and introduce efficient approach, both

    manager and his buddy group member will proof their wrong approach works. just like someone

    point out driving a car is right way, pushing a car is wrong way, then both manager and his

    buddy group member will hate you, and proof that 3 person can also move the car by pushing

    it. cheating email will be sent to some vice president, saying like: see, the car moving,

    pushing a car is a natural part of the process, in order to deny new hired contribution of

    introducing skill of drive a car, they have to deny merit of driving a car.

    It is very strange company culture and strange company political environment, it promote

    stealing and cheating skill. RIM's management may be a typical instance in MBA course.

    This culture deny or steal hardworking team members' contribution/innovation, generate

    strange political environment, destroy RIM.

    So don't blame CEO, some of their VPs and VPs' expert generate terrible culture and self

    destruct political environment.
    minzhu-313f8
  • Rim's going down

    This is the CEO? I understand sticking to your core, but he's said nothing of features that would keep people loyal and faithful.

    The enterprise is already fragmented. BES costs too much already. Without any significant new reasons for the END USER to choose RIM, there's no reason.

    Trying to force enterprises to stick with the platform by giving the users an area on their phone is ridiculous for most people.

    Prediction: Continued failure. Sorry RIM, should have bought WebOS. That was your last great hope.
    agarillon