Rupert Goodwins' Diary

Rupert Goodwins' Diary

Summary: It's science fiction week, with aliens not quite found in home computers, Apple not quite hitting the Singularity and people making money from gravity waves. Time to flee the country...

TOPICS: Tech Industry
Monday 30/9/2004
Bank Holiday. Stuck in bed with cold. Go away - can't you see I'm ill?

But just to keep you happy, here are two press releases from later on in the week that deserve to be more widely circulated…

Orange on the Yorkshire market:

"Further to the Orange release that was sent out this morning, we wish to point out that the header for some of you read as 'TALK NOWT', when it should have read 'TALK NOW'. The extra 'T' appeared due to the trademark ™ sign, not being able to appear in its true form when using applications such as Lotus notes."

IBM on maintaining that oh so important personal relationship between PRs and hacks:

"Subject: *****SPAM***** Two Horse Race Emerges in Storage Market as Surging IBM and EMC Post Share Gains

Dear Journalist

Please find below the 2 latest releases from IBM. The first announcement reports on IDC's latest figures on XXXX and highlights how IBM has continued to gain year on year revenue in external disk storage for the sixth consecutive quarter."

To be fair, IBM's inability to run a mailing list that bothers to even pretend to personally address the emails and its strange habit of writing reports on Australian lager are risible enough. It was our own spam filter that decided to classify the incoming message as such. However, it would save time and delete key wear if IBM were to just mark email messages accordingly before sending them out.

Topic: Tech Industry

Rupert Goodwins

About Rupert Goodwins

Rupert started off as a nerdy lad expecting to be an electronics engineer, but having tried it for a while discovered that journalism was more fun. He ended up on PC Magazine in the early '90s, before that evolved into ZDNet UK - and Rupert evolved with them into an online journalist.

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  • "...have been predicting that the PC will vanish over the next ten years. It won't go away -- . . . -- but the boxes themselves will be subsumed into other devices."

    PC's won't completely vanish. I think that the personal computer, as we have known it over the last two decades or so, is, always has been, and always will be something like a table top saw. It's big, loud, power hungry, messy, not really designed with anyone's esthetic preferences in mind, and capable of doing major damage if you don't know what you're doing and handle it carefully. As alternative personal computing gadgets emerge, become affordable, and a consensus emerges as to features need to be in them, the traditional PC will still be around, but will become more and more the sort of "big expensive tool" that only the professionals and dedicated hobbyists have.