Salesforce.com quietly nabs data startup Cloudconnect
Dreamforce 2013
SAN FRANCISCO---Amid all the Dreamforce hubbub, a new collaboration with Hewlett-Packard, and third quarter earnings, Salesforce.com is also in the midst of new acquisition.
However, there hasn't been a peep about the merger from the CRM giant, which obviously has a full agenda this week anyway.
The deal might have gone by unnoticed it if weren't for the fact that it was quietly announced by the target, Cloudconnect. News of the purchase picked up amid Salesforce's shareholders call.
Financial terms of the deal have not been disclosed. Further details are few and far between too, except that Cloudconnect is headed for the Heroku Cloud-Platform-as-a-Service arm at Salesforce.
Here's an excerpt from the Cloudconnect team's announcement:
As part of Heroku, the cloudconnect team will continue to pursue its mission of helping companies create great apps and experiences by connecting their customer data.
It should be noted that Cloudconnect provided developer tools for facilitating access to customer data based on MySQL and PostgreSQL open source databases.
And yet just last week, Amazon Web Services extended support for its relational database services (RDS) to PostgreSQL.
That, matched with the inundation of customer-focused lectures and a converged infrastructure pairing with HP, Salesforce appears to be sharpening its tool set against the cloud and e-commerce giant.