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Samsung has decided 2013 is the year of the phablet and is wasting no time in bringing a wealth of new devices to market.
The Mega line currently has two different sized devices, though both (as the name would imply) are far larger than a 'normal' sized smartphone.
I've had some hands-on time with the most recent addition, the Galaxy Mega 6.3 - the 6.3-inch 720p screen is no match for the Galaxy S4 in terms of resolution or display, but is perfectly adequate for the mid-to-high end of the market that the Galaxy Mega will likely be priced to attract.
Key hardware specs include a 1.7GHz dual core processor, internal storage of 8GB or 16GB, 1.5GB RAM and support for microSD cards up to 64GB.
But, like many of Samsung's recent phones, it will hoping that the software rather than the hardware provides the compelling purchasing argument. To that end, it has included some of the more sought after features from the S4 and Note II, although not all the same goodies are on board.
Firing up the handset takes you to the usual array of Android apps found on the Android 4.2 Jelly Bean build. Samsung is obviously particularly proud of its weather app, as it takes up around half of the total homescreen size.
Having all that extra screen real-estate to play with gives Samsung a few extra options with the Mega 6.3. The image above shows the notification bar pulled down with quick access to the system options. Rather than just showing things like Wi-Fi, Bluetooth and perhaps one or two other options, the Mega 6.3 lets you switch most of the system functions on or off without needing to delve into the menus.
In addition to the standard Android options that you can change: multi-window mode, S Beam, Air View and Smart Stay can all be switched on or off directly from the notification bar. Potential Samsung Galaxy S4 buyers that wanted those software features specifically will be pleased to find them included on the Mega 6.3, although Air Gesture is not present.
Air View is Samsung's way of allowing users to see a preview of a text message or email (or quick dialling) without needing to open the message, or even touch the screen. Similarly, Smart Stay is the feature seen on previous generation Galaxy devices that keeps the screen awake as long as you're looking at it.
Other Samsung specific features like Group Play, WatchON, ChatON and S Translator are present on the device too.
With a release date pegged for May and no retail price yet announced, the software on the Mega is not quite yet perfect — twice in the ten minute period I was using the phone, it popped up a message to say that the TouchWiz UI had crashed and needed to reboot.
To put the Mega's 6.3-inch display in context it is pictured above with a BlackBerry Z10 sat atop of the screen. The BlackBerry's screen is 4.2 inches, while the total length of the Z10's chassis is just over 5.1 inches. The Mega really is a monster.
Oddly, and presumably as it would make it just too similar to the Note family, there is no stylus on the Mega 6.3.