Samsung to extend smartphone lead over Apple in 2013

Samsung to extend smartphone lead over Apple in 2013

Summary: A wider product portfolio and solid sales of its low- to mid-range Galaxy-branded smartphones will help keep Samsung ahead of the pack.


Samsung Electronics is expected to widen its global lead over Apple in the smartphone arena in the coming year due to its diverse portfolio of products, particularly its low- to mid-range Galaxy mobile handsets.

Yonhap News Agency, citing a report by Korea Investment & Securities, reported Tuesday the South Korean phonemaker will hold a 33.1 percent share of the smartphone market, or 212.9 million units sold, in 2012. Apple was forecasted to have a 19.9 percent share with 128 million units sold during the same time.

Fast forward to 2013, and Samsung was projected to expanding its market share to 37 percent, selling 284 million units of its mobile handsets. By comparison, Cupertino will grow slightly to 20.4 percent, representing 157 million units, it noted.

These predictions were based on Samsung's wider portfolio of products, and its solid sales of low- to mid-range Galaxy handsets as well as its top models such as Samsung Galaxy S3 and Note 2, the report stated.

Beyond these two smartphone manufacturers, the report also noted Chinese companies ZTE and Huawei Technologies will grow steadily as it benefits from the rapid growth of their domestic market. Huawei's market share will rise from 4.2 percent this year to 4.7 percent in 2013, while ZTE will climb from 3.9 percent to 4.4 percent over the same period.

Topics: Smartphones, Apple, Samsung

Kevin Kwang

About Kevin Kwang

A Singapore-based freelance IT writer, Kevin made the move from custom publishing focusing on travel and lifestyle to the ever-changing, jargon-filled world of IT and biz tech reporting, and considered this somewhat a leap of faith. Since then, he has covered a myriad of beats including security, mobile communications, and cloud computing.

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  • I am curious . . .

    Given the broader range of Samsung products, is there any single Samsung product that outsells an equivalent Apple product? For example, does the S2 outsell the iPhone 4s or does the S3 outsell the iPhone 5?
    • Re: is there any single Samsung product that outsells an equivalent Apple p

      Do you count different-coloured Apple products as separate, or do you lump them together into one?
      • Galaxy is also of different colours

        And yes, none of Samsung's or any other companies' phones -- or smartphones -- gets close to iPhone in term of sales.

        As to "Korea Investment & Securities" analysis, is obviously **twisted**. Apple is going to sell 35m (Q1) + 26m (Q2) + 27m (Q3) + 40-50 m(Q4) = 128-138 million iPhones already this calendar year.

        Even if iPhone sales will repeat pattern of this year, then 2013Q1 is going to be 40m, Q2 33m, Q3 35m, Q4 50-60m = 158-168m for calendar 2013.
    • Umm

      Does it bother you that much that you have to turn this into a sport?
      • Nothing bothers me

        It is a simple question, born of curiosity. There is no underlying attempt to prove or disprove anthing. There is no hidden agenda. But I am stunned as to why such a simple question bothers you. The word "paranoid" comes quickly to mind.
    • Wow

      just as Louise said I am stunned that people able to make $8717 in 1 month on the computer. have you read this (Click on menu Home more information)
  • Even If The Lawsuit Verdict Stands... costs Samsung at most about a week's revenue.

    Poor Apple, wasting all that time and effort on suing to gain so little, when it could have been concentrating on coming out with better products that could have given Samsung a run for its money...
  • What is happening to this talkback?

    Second time in two days:

    "Your comment contains profanities and will not appear on the site until it has been checked by a moderator."

    No profanities, not even close.