Samsung's Galaxy Gear shipments: Watch the sell through

Samsung's Galaxy Gear shipments: Watch the sell through

Summary: Samsung has impressively filled its retail channel with Galaxy Gear smartwatches. Sell through to consumers will ultimately tell the tale though.

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Samsung has reportedly shipped 800,000 Galaxy Gear smartwatches to retailers in the last two months.

According to Reuters, Samsung has moved a bunch of Galaxy Gear watches. Here's the catch: All that gaudy figure proves is that Samsung can fill the channel. What remains to be seen is whether consumers will buy these smartwatches.

Samsung noted that the reception to Gear has been better than expected. Indeed, Gear was largely viewed as an experiment. The biggest issue with Gear is that it relies on your smartphone. Samsung just widened the audience by allowing Gear to work with its Galaxy S4 smartphone.

With promotional activity among retailers for the holidays, Gear may get a big push. At a $300-ish price, however, Gear may be too limited.

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We'll know how the Gear channel fill played out in the first quarter when Samsung reports its next results.

Bottom line: Don't get carried away with the Gear shipments yet. Until you start running into folks in crowds with Galaxy Gear smartwatches take sell-through expectations with a big grain of salt.

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Topics: Mobility, Samsung, Bring Your Own Device

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8 comments
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  • Better watches from other vendors comming

    Pebble watch is being followed by a bunch of other kickstart companies such as AGENT smartwatch. They are so much better than Galaxy Gear. For example the AGENT smartwatch will last for a month, has wireless waterproof charging, and support iPhope/Android/Win Phone. 2014 will be a good year to shop around for a smartwatch.
    Sean Foley
    • Nope

      The Agent smart watch is ugly. Nobody will wear that thing. There is a better watch from a vendor coming and it's Apple. Like always, let Apple do their thing and watch everyone else copycat like they always do. Follow the leader. The lion has not roared yet. You can bet your bottom dollar Apple's smart watch will have a modicum of style and design sense unlike any of the offerings currently out there.
      Maha888
  • This thing was rushed out in a panic, I think

    But that's how sammy is, some crap, some great.
    drwong
    • Psyched themselves out

      I have been wondering if the apple watch rumors had something to do with it. Maybe Apple even slipped a couple of suspicious prototypes to Sammy. I have a motoactv which is great for exercise but the phone pairing is sort of useless.
      redhaven
  • I'm guessing you missed Samsung's statements

    The news is already out, and Samsung OFFICIALLY declared the Gear a failure. It wasn't blogger, it wasn't hatters ... it was Samsung themselves that declared it a failure.

    So this is nothing more than dumping the unsold inventory of a product they already officially discontinued.
    wackoae
    • Mad Hatters?

      Do you have a link for the official Samsung declaration of failure?
      rfoto
  • Its about lifestyle branding

    Samsung may be good at producing and getting products out the door quick, to see what sticks. But as we enter into wearable and lifestyle branding in 2014, will that same strategy work? I doubt it!

    We see what Apple is doing with their recent hirings of people who ran well known lifestyle brands.
    dave95.
  • Channel is one thing, users are another...

    And, at least as recently as the end of October, it sounds like about 30% of Samsung Gear sold to actual users (e.g. not resellers) was being returned.

    Personally, I think this is a case of Samsung pushing it out the door before it was ready for prime time just so they could lay claim to being first (or at least before Apple).

    The thing is, wearable tech isn't just a new variation of existing tech, so this isn't the same thing as being the first phone with 4G or a 5.5" screen.
    TroyMcClure