Sandisk beefs up SSD push, eyes businesses

Sandisk beefs up SSD push, eyes businesses

Summary: Sandisk isn't known as an enterprise play, but the company has to diversify so it isn't tethered to consumer trends such as PC sales.

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Sandisk is planning to step up its move into solid state drives with new products and an effort to target businesses.

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The storage company at CES 2013 rolled out two new SSDs, Ultra Plus for retail and X110 for hardware makers. The drives are built using 19 nanometer technology and come in 64GB, 128GB and 256GB flavors. The company also touted a design win for Asus' Transformer Book.

For Sandisk, the larger win for Sandisk would be landing corporate customers. Sandisk isn't known as an enterprise play, but the company has to diversify so it isn't tethered to consumer trends such as PC sales.

As for diversification, Sandisk launched a channel program to allow resellers and system integrators to use the company's SSDs. The initial effort is focused on small and mid-sized businesses.

More:

Sandisk launches VC fund, focuses on enterprise storage

Topics: Storage, Data Centers, SMBs

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  • Nevermore!

    Sorry, but SanDisk's "reaction" to the TRIM problem with their SanDisk Extreme SSD line last year convinced me that this is NOT a company that can be trusted. While my new drive got slower and slower and slower, there was never any acknowledgement of any problem. I had to do my own research to find out about the issue. It took them months to update their firmware.

    Let me be clear: Pretending there is no problem is NOT good customer service!

    Nevermore!
    bmgoodman
    • It works for Apple

      I expect this to become the trend. Ignore the problem until you have time to come up with a fix and then be like "Oh, we just heard about this problem and we got right on it. Here's the fix. Your welcome.".
      mrefuman