Doubleclick

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15 hours ago By Iconic Limited

Candy CAT

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June 6, 2012 by

Google revamps DoubleClick online marketing kit

Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their campaigns in a more integrated way than before.DoubleClick Digital Marketing is still only partially developed, Google display advertising chief Neal Mohan said at the DoubleClick Insight conference on Tuesday.

August 12, 2008 by

Google tells Congress about DoubleClick cookie

Google is implementing a DoubleClick ad-serving cookie across its content network that will give advertisers new powers to target advertising. The cookie also gives users the ability to opt-out, the company told the House Energy and Commerce Committee in a letter released yesterday.

August 8, 2008 by

Yahoo bolsters opt-out policy

Yahoo said Friday that it will allow users to opt out of custom ads on its network.The move comes a day after Google provided a one-click opt-out as it integrates DoubleClick into its operations.

20 hours ago By helena04

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21 hours ago By Recovery Toolbox

Recovery Toolbox for Excel

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March 24, 2008 by

Is DoubleClick a profit margin killer for Google?

Google has its display advertising beachhead with its acquisition of DoubleClick, but now the real fun begins: The integration and the profit margin risk.In a research note Tuesday, UBS analyst Benjamin Schachter cut his earnings, revenue and margin estimates based on the usual suspects: A slowing economy and monetization worries.

March 17, 2008 by

Google should close down "evil" Performics business

Google's recent acquisition of ad network Doubleclick means it is also owner of Doubleclick's Performics, a leader in search engine optimization (SEO) services. Google is in constant battle with SEO companies because they go beyond its basic SEO rules and trick its algorithms into a higher rank for a web site.

March 13, 2008 by

Google releases Ad Manager after DoubleClick approval

After winning approval for the DoubleClick acquisition from regulators, Google wasted no time introducing a new free service called "Ad Manager" that gives companies a powerful way to manage their ad inventory.Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory.

December 20, 2007 by

FTC says cautiously approves of DoubleClick merger

Today the FTC announced they had no problem with Google's acquisition of DoubleClick as proposed -- but there is a catch. If Google ever does anything to abuse their position in the online ad space, the FTC will act swiftly to diffuse the situation.

December 20, 2007 by

Watch these FTC privacy principles and expect a skirmish

Along with its approval of Google's DoubleClick acquisition Thursday the Federal Trade Commission outlined some core privacy principles that may have a bigger impact than the merger over time. While Google's acquisition of DoubleClick is getting all of the attention (Techmeme, blog post and news story) these privacy proposals--and the debate that ensues--are likely to become a big deal.

December 18, 2007 by

The further conflicts of Deborah Platt Majoras

Seems that the conflicts of interest that FTC chair Deborah Platt Majoras carries about in her briefcase go deeper than I realized. You may recall that two privacy groups called for her recusal from considering the Google-DoubleClick merger based on the fact that her husband is a partner at the law firm of Jones Day, which is representing DoubleClick, although, it turns out, not before the FTC but rather before the European Commission.

December 14, 2007 by

In Google-DoubleClick merger, FTC chief won't recuse herself

In a statement today, FTC chairwoman Deborah Platt Majores said she wouldn't recuse herself from taking part in consideration of the Google-DoubleClick merger. The privacy groups Electronic Privacy Information Center and Center for Digital Democracy had filed a formal request that she do so, based on her husband's status as partner in the law firm of Jones Day, which is representing DoubleClick.

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