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Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their campaigns in a more integrated way than before.DoubleClick Digital Marketing is still only partially developed, Google display advertising chief Neal Mohan said at the DoubleClick Insight conference on Tuesday.
The web giant is to start tracking users as they surf across sites that use Google AdSense, so it can serve more targeted advertising
Google is implementing a DoubleClick ad-serving cookie across its content network that will give advertisers new powers to target advertising. The cookie also gives users the ability to opt-out, the company told the House Energy and Commerce Committee in a letter released yesterday.
Yahoo said Friday that it will allow users to opt out of custom ads on its network.The move comes a day after Google provided a one-click opt-out as it integrates DoubleClick into its operations.
Google on Thursday rolled out improvements to its ad network and will add DoubleClick tracking across its sites. Google also made it easy to opt out of its double dose of cookies with one click.
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Publicis Groupe will buy Google's Performics search engine marketing unit for an undisclosed sum.Google acquired Performics via the DoubleClick acquisition and the unit sparked a little bit of a firestorm.
In the news but not news category we're getting a press release from Google that basically covers what they talked about at MIX earlier this year. It's a great deal as one of the big themes of MIX was enabling advertisers with Silverlight, but it's not news.
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It sounds like Google is splitting up DoubleClick into two separate divisions, and selling off Performics. The reason Google is doing this is because Performics deals with search engine marketing (SEM), and that is a direct conflict of interest.
Google has its display advertising beachhead with its acquisition of DoubleClick, but now the real fun begins: The integration and the profit margin risk.In a research note Tuesday, UBS analyst Benjamin Schachter cut his earnings, revenue and margin estimates based on the usual suspects: A slowing economy and monetization worries.
Google's recent acquisition of ad network Doubleclick means it is also owner of Doubleclick's Performics, a leader in search engine optimization (SEO) services. Google is in constant battle with SEO companies because they go beyond its basic SEO rules and trick its algorithms into a higher rank for a web site.
After winning approval for the DoubleClick acquisition from regulators, Google wasted no time introducing a new free service called "Ad Manager" that gives companies a powerful way to manage their ad inventory.Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory.
Updated below: European regulators on Tuesday approved Google's purchase of DoubleClick setting up the search giant's big splash in the display advertising market.According to the EU's competition committee, Google's $3.
ZDNet Australia searches through the year that was for Google.
Today the FTC announced they had no problem with Google's acquisition of DoubleClick as proposed -- but there is a catch. If Google ever does anything to abuse their position in the online ad space, the FTC will act swiftly to diffuse the situation.
In a 4-1 vote, regulators give their blessing to the controversial union, despite outcry from competitors and privacy advocates.
Along with its approval of Google's DoubleClick acquisition Thursday the Federal Trade Commission outlined some core privacy principles that may have a bigger impact than the merger over time. While Google's acquisition of DoubleClick is getting all of the attention (Techmeme, blog post and news story) these privacy proposals--and the debate that ensues--are likely to become a big deal.
The Federal Trade Commission said Thursday that it won't block Google's $3.1 billion acquisition of DoubleClick.
Although Microsoft and other Google rivals tried, they were unsuccessful in their lobbying to derail the $3.1 billion Google-Doubleclick merger -- at least in the U.S.
Seems that the conflicts of interest that FTC chair Deborah Platt Majoras carries about in her briefcase go deeper than I realized. You may recall that two privacy groups called for her recusal from considering the Google-DoubleClick merger based on the fact that her husband is a partner at the law firm of Jones Day, which is representing DoubleClick, although, it turns out, not before the FTC but rather before the European Commission.
In a statement today, FTC chairwoman Deborah Platt Majores said she wouldn't recuse herself from taking part in consideration of the Google-DoubleClick merger. The privacy groups Electronic Privacy Information Center and Center for Digital Democracy had filed a formal request that she do so, based on her husband's status as partner in the law firm of Jones Day, which is representing DoubleClick.