Former ZDnet "Social Business" blogger Jennifer Leggio has been involved in love fest with Google+ for the last week. Here, she writes an open letter affirming her commitment to the service, that is, if Google can give her what she wants.
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* Jennifer Leggio is on vacationGuest editorial by Andy SantamariaI know what you're thinking. You read the title of this post and thought, "Books have always been social, we share them with friends, form book clubs, and bend at Oprah's will.
* Jennifer Leggio is on vacationGuest editorial by Yvonne TocquignyI recently spent eight months speaking to more than 200 executives about digital marketing and social media. During that time, I realized that five fears cause social media paralysis for CEOs.
* Jennifer Leggio is on vacationGuest editorial by John YaggieSocial media technologies have the potential to disrupt the traditional ways companies build and manage relationships with their customers. Customer relationships built on trust and loyalty are central to a company's reputation and value in the market.
* Jennifer Leggio is on vacationGuest editorial by Donald J. PattersonThere is no way that managers and their subordinates see eye to eye on social networking in the workplace.
* Jennifer Leggio is at RSA ConferenceGuest editorial by Serena EhrlichOver the last four years, public relations and marketing professionals have been inundated with articles, seminars and products designed to create the perfect "social media release." But should you really care?
* Jennifer Leggio is at RSA ConferenceGuest editorial by Chet Kapoor and Michael RichardsonAs the "Chief Innovation Officer" now for most enterprises, the CIO needs a new portfolio of social computing capable methodologies to enable collaboration between empowered users inside and adjacent to the organization.
* Jennifer Leggio is at RSA ConferenceGuest editorial by Chris GatewoodEach of them being famous in part because of their lack of self-censorship, Courtney Love and Mark Cuban probably surprised no one when they (separately) got themselves in trouble for mouthing off via Twitter. The reported 140-character assassination engaged in by these two famous folks raises a few questions for those of us who aim to be more judicious in our online tweeting, blogging, and other postings.
* Jennifer Leggio is at RSA ConferenceGuest editorial by Joel LundgrenI was first introduced to Facebook in the summer of 2007. At that time most people in Sweden had yet to hear about this site, and the idea that it had anything to do with business was just absurd.
* Jennifer Leggio is at RSA ConferenceGuest editorial by Peter KimLeading up to SXSW and Web 2.0 Expo in San Francisco last month, I thought a lot about the latest thinking in social media to prepare for panels at both events.
* Jennifer Leggio is on vacationGuest editorial by Cynthia FrancisIn Guy Kawasaki's own words at his keynote at the first UGCX Conference last month, "Nobodies are the new somebodies." He's right; the Internet combined with User Generated Content (UGC) levels the playing field, giving everyone the power of an equal voice to contribute to the conversation.
* Jennifer Leggio is on vacationGuest editorial by Michael LazerowAs CEO of a company that helps brands navigate the social media space, I often get asked how a brand can effectively enter and thrive in this relatively new and fast growing world. And the tougher question - how can they guarantee success?
I read a great article last week titled "How to Present While People are Twittering". I was reminded of it today during an email conversation with ZDNet's resident social media guru, Jennifer Leggio.
I had a brief Twitter conversation this evening with fellow ZDNet blogger, Jennifer Leggio. It went something like this (well, actually, it went exactly like this, thanks to the miracle of TweetDeck):Me (aka @mrdatahs): @google A suggestion :) http://education.
I saw this post which my friend and colleague Jennifer Leggio wrote a few moments ago, and as soon as I saw it, my blood boiled with rage.In a nutshell, the guy who created Monster.
* Jennifer Leggio is on vacationGuest editorial by Rick BurnesDespite plenty of discussion about their virtues, business blogs have yet to capture the attention of readers. Most business blogs are still regarded as the voices of companies, not legitimate content sources.
* Jennifer Leggio is on vacationGuest editorial by Justin Cooper Gartner's Adam Sarner recently released a report predicting that more than 60 percent of all companies will have a community for engaging their customers by 2010. This is a clear sign that many brands are coming to terms with the huge opportunity that social media offer companies to communicate directly with and learn from their customers, but it still begs the question of how they will get tangible ROI out of these communities.
* Jennifer Leggio is on vacationGuest editorial by Michael GainesDo you remember Venn diagrams from high school math? Those are the overlapping circles which represent where two groups intersect.
* Jennifer Leggio is on vacationGuest editorial by Blake CahillCompanies and social media are on a collision course—with positive benefits. Thanks to the Internet and its increasingly social nature, the amount of information and conversation data existing today is breath-taking.
* Jennifer Leggio is on vacationGuest editorial by Don MacVittieThere is much speculation about how social media is changing business communications, but what are the identifiable differences, and how can they be marshaled in a constricted business environment?Imagine a store with a string of expletives on a sign out front next to another storefront with risque propositions on its sign, and a third with political slogans for one party or the other.