Showing results 1 to 20 of 26

November 2, 2009 by

Social book reading in the digital age

* Jennifer Leggio is on vacationGuest editorial by Andy SantamariaI know what you're thinking. You read the title of this post and thought, "Books have always been social, we share them with friends, form book clubs, and bend at Oprah's will.

May 28, 2009 by

The CEO's top five fears of social media

* Jennifer Leggio is on vacationGuest editorial by Yvonne TocquignyI recently spent eight months speaking to more than 200 executives about digital marketing and social media. During that time, I realized that five fears cause social media paralysis for CEOs.

May 27, 2009 by

Transforming customer relationships with social media

* Jennifer Leggio is on vacationGuest editorial by John YaggieSocial media technologies have the potential to disrupt the traditional ways companies build and manage relationships with their customers. Customer relationships built on trust and loyalty are central to a company's reputation and value in the market.

April 23, 2009 by

Open APIs for secure social enterprise computing drive innovation

* Jennifer Leggio is at RSA ConferenceGuest editorial by Chet Kapoor and Michael RichardsonAs the "Chief Innovation Officer" now for most enterprises, the CIO needs a new portfolio of social computing capable methodologies to enable collaboration between empowered users inside and adjacent to the organization.

April 22, 2009 by

140-character assassination: Are disclaimers and disclosures needed, or even possible, on Twitter?

* Jennifer Leggio is at RSA ConferenceGuest editorial by Chris GatewoodEach of them being famous in part because of their lack of self-censorship, Courtney Love and Mark Cuban probably surprised no one when they (separately) got themselves in trouble for mouthing off via Twitter.  The reported 140-character assassination engaged in by these two famous folks raises a few questions for those of us who aim to be more judicious in our online tweeting, blogging, and other postings.

April 21, 2009 by

Building a virtual B2B user community

* Jennifer Leggio is at RSA ConferenceGuest editorial by Joel LundgrenI was first introduced to Facebook in the summer of 2007. At that time most people in Sweden had yet to hear about this site, and the idea that it had anything to do with business was just absurd.

April 3, 2009 by

Jumping on the UGC bandwagon is a good move for businesses

* Jennifer Leggio is on vacationGuest editorial by Cynthia FrancisIn Guy Kawasaki's own words at his keynote at the first UGCX Conference last month, "Nobodies are the new somebodies." He's right; the Internet combined with User Generated Content (UGC) levels the playing field, giving everyone the power of an equal voice to contribute to the conversation.

February 26, 2009 by

Announcing the latest Google App: Google Soul

I had a brief Twitter conversation this evening with fellow ZDNet blogger, Jennifer Leggio. It went something like this (well, actually, it went exactly like this, thanks to the miracle of TweetDeck):Me (aka @mrdatahs): @google A suggestion :) http://education.

December 31, 2008 by

Social media as a strategy for mutually beneficial brand engagement

* Jennifer Leggio is on vacationGuest editorial by Justin Cooper Gartner's Adam Sarner recently released a report predicting that more than 60 percent of all companies will have a community for engaging their customers by 2010. This is a clear sign that many brands are coming to terms with the huge opportunity that social media offer companies to communicate directly with and learn from their customers, but it still begs the question of how they will get tangible ROI out of these communities.

December 23, 2008 by

Social media and traditional business mores

* Jennifer Leggio is on vacationGuest editorial by Don MacVittieThere is much speculation about how social media is changing business communications, but what are the identifiable differences, and how can they be marshaled in a constricted business environment?Imagine a store with a string of expletives on a sign out front next to another storefront with risque propositions on its sign, and a third with political slogans for one party or the other.


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