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For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.
Apple's a hardware company, Microsoft's a software company, and Google makes almost all of its income from advertising. All three companies have been trying for years to diversify their revenue streams. How's that working out?
The low revenues of mobile advertising is killing digital media companies — even Google is struggling as it pulls more than a thousand engineers off other projects.
Facebook's move to court small businesses with better tools, mobile insight and advanced features such as Lookalike Audiences is part of a ground war to swipe some of the advertising pie away from Google.
This isn't the first time that the Google Drive team has put the spotlight on its third-party ecosystem, increasingly becoming an advertising point for cloud services providers.
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Distracted by self-driving cars and "moon shots" investors have pushed $GOOG to new highs while ignoring problems in its core advertising markets.
This monster deal will reset the balance of power in the global advertising industry...
TypoWords uses the Google Adwords API to find low cost typo variations of high cost keywords. The low cost typo keywords can supply...
The US Federal Trade Commission is preparing to investigate Google over anti-competitive practices regarding its online advertising business, according to Bloomberg.
In the early stages of your startup, advertising that's easier on your pocket can include focusing on SEO and brand recall, leveraging permission marketing, using niche advertising platforms, Facebook and Google.
Small and midsize businesses are increasingly leveraging the Internet to generate more qualified leads and sales, and Google AdWords is doing well to grab its share of that digital advertising pie.
Yahoo is now looking towards what might have been seen as an unlikely source (before today) for online advertising: Google.
UPDATE 4. One advertising network's corporate Web site suffered a hack and a malware injection attack this morning, which led to Google warning users worldwide to avoid 'infected' sites.
How much advertising revenue will firms including Facebook and Google make next year?
The card, which comes with the backing of Barclaycard, is only to be used to buy AdWords. Google says it expects those businesses that take it up to use it as their primary means of buying advertising on its services.
Sponsored by Sap
Fuhu Inc., the Los Angeles startup behind the $199 Nabi childrens' tablet with Google Nexus guts, is suing former partner Toys "R" Us, which plans to launch its own competing Tabeo tablet next month.
Google believes that if it's held responsible for what its advertisers publish in Google search results, then the result could impact industries outside of online advertising.
Next to ads for local pizza delivery services on Facebook and Google, a health system in Pennsylvania is advertising a lung transplant service.
Yahoo has hired Google advertising executive Michael Barrett as its new chief revenue officer, as part of the web portal's efforts to re-emerge as an internet titan.
Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their campaigns in a more integrated way than before.DoubleClick Digital Marketing is still only partially developed, Google display advertising chief Neal Mohan said at the DoubleClick Insight conference on Tuesday.
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