Showing results 1 to 20 of 43

June 2, 2005 By 280

AdWords ROI Calculator

The Google AdWords ROI calculator allows you to determine the optimal spending level and return on investment for running an AdWords...

July 7, 2005 By kim wretling


TypoWords uses the Google Adwords API to find low cost typo variations of high cost keywords. The low cost typo keywords can supply...

August 20, 2008 by

Google Analytics

If you're wary of Google knowing everything about your business and your web site, then Google Analytics is not for you. But for most, it's a useful ally in a challenging business climate.

March 4, 2011 By Website Magazine

Website Magazine Digital

Stay informed on key Internet business trends and discover essential techniques for achieving Website success. The Website Magazine...

June 1, 2007 by

Google gets Feedburner and in the Web's private business

Another day, another way for Google to control more of the confidential data of the Web's businesses:Google is now the proud owner of Feedburner, a "leading provider of Web feed distribution and management tools," at a rumored acquisition price of $100 million.Worried yet about Google Big Brother peering into your online business?

May 22, 2007 by

How Microsoft beats Google in ad agency battle

Google CEO Eric Schmidt has a fantasy, a world wide advertising domination fantasy: “The long-term fantasy is we walk up to you and you give us, say, $10 million and we'll completely allocate it for you’ across different media and ad types.”Microsoft CEO Steve Ballmer aims to have a $6 billion advertising agency reality: aQuantive’s Avenue A/Razorfish.

April 7, 2007 by

Billionaire Zell to Google: Show me the money

UPDATE: Why Google WILL pay for content "If all of the newspapers in America did not allow Google to steal their content, how profitable would Google be?" Samuel Zell observed during a Stanford Law School appearance this week, the Washington Post reports.

February 28, 2007 by

Google: Click fraud costs us $1 billion a year

Google today unveiled more details about the percentage of click fraud on its network and what it plans to do to combat it. Overall, Google said on its Adwords blog that invalid clicks represent less than 10 percent of all clicks.

January 18, 2007 by

Great rundown on best practices for B2B informational podcasting

When done right, podcasts are a cost-benefit-analysis slam-dunk. The total cost of producing and distributing podcasts, sponsored or otherwise, is a fraction of a white paper, an ad campaign, AdWords, a booth at a trade event, a direct email marketing campaign, a webinar/webcast. And yet podcasting is often more credible, "lasts" longer as searchable content, is easier to absorb, and can actually extend the value of other outreach activities. Any of these outreach activities are enhanced appreciably at incremental cost when B2B podcasting is used along with them.


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