Chinese e-commerce giant builds strong momentum ahead of possible IPO, posting first quarter earnings with improved profit margins at 48.4 percent, over ninety times higher than U.S rival Amazon.
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The Chinese government is looking to encourage the e-publishing industry to grow, something which online retailers such as Amazon hope to capitalize on.
After a request from Apple, Amazon has pulled iPad 2 tablets from its online shelves in China, as it is not an authorised seller. Proview claims to have no involvement in the action.
Web retailer leaps into China with a $75 million buyout of the country's largest online bookseller.
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