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While the debate continues on whether some of the apps allowed on the App Store and Google Play are malicious, Sophos claims that users are going to make up their minds for businesses by voting with their downloads.
Twitter fabricated customer references for its television-related advertising platform. Experts explain why honest testimonials are critical to enterprise technology marketing.
Predictive text keyboard app can now back up user behavioural data in the cloud and sync the information across multiple devices.
There's an assumption from marketers that people will accept more and more behavioural tracking to help target marketing activity, but it seems Gen Y isn't that keen.
These professionals help organizations identify human vulnerabilities in their network systems and finetune security development, but effectiveness depends on their level of technical expertise.
Finally, a meaningful answer to the question, what did you do at school today?MarvellousMe tells you what your child does at school....
MIT researchers have identified a new material that shares many of graphene’s interesting properties. Writing in Nano Letters, the researchers describe how thin films of bismuth-antimony share a property with graphene called two-dimensional Dirac cones.
Supercharge family conversations about school. Get parents engaged.MarvellousMe tells parents (and carers) what their children do at...
An improved code for mobile premium services comes into force in June. Tighter controls in the industry are needed.
The European Commission has dropped a privacy infringement case against the UK government over BT trials of Phorm behavioural advertising.The government avoided Commission legal action by changing UK privacy legislation, the Commission said in a statement on Thursday.
Neelie Kroes has given online companies a deadline of June 2012 to set a standard to let people opt out of being tracked on the web, saying she will use 'all available means' to ensure privacy
From pervasive to persuasive...
The Crown Prosecution Service has decided not to prosecute BT over secret trials of Phorm behavioural advertising technology in 2006 and 2007.Privacy campaigner Alexander Hanff received a letter from the Crown Prosecution Service (CPS) on Friday saying that it would not prosecute BT due to insufficient evidence to secure a conviction.
The company's Chrome extension will allow users to tailor the personalisation of ads, following Mozilla's push for do-not-track features for browser privacy
The web browser maker has said that a blanket behavioural-ad blocking mechanism will not be available in the next version of the popular web browser, contrary to recent reports
Under EU law, behavioural advertisers need consumers to agree, but the details may be less onerous than the industry feared, says Struan Robertson
People need to consent to cookies that track behaviour so adverts can be served to their PC, a group of European privacy authorities has said
A report by the Office of Fair Trading has shown that online advertisers need to clarify their behavioural advertising for consumers
But is more legislation needed?
So-called 'three strikes' laws ignore due process and are technologically unfeasible to implement, according to security guru Bruce Schneier
The European Commission is pursuing privacy-infringement proceedings against the government, saying UK privacy law does not comply with European legislation
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