Facebook has the channel (not to mention billions of eyeballs) for the ads, while IBM has the big data crunching power to determine (and potentially sway) the results.
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IBM released new server configurations that give enterprise HANA users more choice when it comes to choosing server architecture for the in-memory database.
New Azure Data Warehouse offering finally offers competition to Amazon Redshift. Azure Data Lake and new scaling models for Azure SQL Database round out the offerings.
The Australian Department of Immigration and Border Protection will be using IBM's Watson platform to examine useful information hidden in unstructured data sources such as news feeds and government reports.
In the post-Snowden era, how do American cloud companies deal with business customers who are nervous about unauthorized access to corporate data? Microsoft's answer is more encryption and tighter access restrictions.
The data-warehousing provider introduced the Teradata Data Warehouse Appliance 2800, expanded Teradata QueryGrid integrations, and an enhancement to the Teradata database.
IBM's X-Force Exchange aims to be one of the largest and most thorough catalogs of vulnerabilities in the world, helping companies to defend against cyber-crimes in real-time.
With the help of Apple, acquisitions and new partnerships, Big Blue plans to tap into the vast amount of data offered by health-tracking devices.
IBM's cloud leader Robert LeBlanc talks about IBM's cloud future, why public infrastructure-as-a-service matters to Big Blue and hybrid deployments led by analytics.
Microsoft's AzureDB NoSQL database service and a related new open-source data-migration tool, are generally available.
IBM and Fujifilm are now able to pack 220 TB of data on a tape cartridge. IBM is arguing that tape is a strong backup option for cloud applications.
Big data and Internet of Things to improve weather forecasting.
The Sony hack and other high profile hacks would have been impossible to leak...
Uber said it is notifying impacted drivers now, but it hasn't seen the compromised data actually misused yet.
Along with detailing how data is distributed across machines, the latest version of the MySQL Cluster database is billed as offering better performance and easier system upgrades.
Nine new suppliers including Dimension Data and iiNet have joined companies such as Microsoft and IBM on the Australian government's cloud services panel.
Big data isn't about size, it's about scale - and that might be bigger than your business.
Following up on Canada and London, IBM has tapped Germany to host a SoftLayer data center.
Hackers managed to steal more than 61 million records from retailers in 2014, even though the overall number of cyber attacks dropped by 50 percent.
The company has secured two patents to streamline cloud deployment and enhances real-time analysis of cloud data.