Showing results 1 to 20 of 41

June 6, 2012 by

Google revamps DoubleClick online marketing kit

Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their campaigns in a more integrated way than before.DoubleClick Digital Marketing is still only partially developed, Google display advertising chief Neal Mohan said at the DoubleClick Insight conference on Tuesday.

August 12, 2008 by

Google tells Congress about DoubleClick cookie

Google is implementing a DoubleClick ad-serving cookie across its content network that will give advertisers new powers to target advertising. The cookie also gives users the ability to opt-out, the company told the House Energy and Commerce Committee in a letter released yesterday.

March 13, 2008 by

Google releases Ad Manager after DoubleClick approval

After winning approval for the DoubleClick acquisition from regulators, Google wasted no time introducing a new free service called "Ad Manager" that gives companies a powerful way to manage their ad inventory.Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory.

September 27, 2007 by

Google vs. Microsoft: Dueling DoubleClick testimony

Google and Microsoft took Capitol Hill Thursday as their rivalry spilled out during hearings on the Google's DoubleClick acquisition. Both parties have posted their prepared remarks before the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights Committee on the Judiciary.

April 15, 2007 by

Google doubleclicks on advertising

So what does the Google acquisition of Doubleclick tell us? It says that Google isn't an all-you-can-eat restaurant in Mountain View or a do-no-evil NGO or a research department of Stanford University. It isn't even a search engine. No. Google is a remarkably profitable business that is cornering the market for selling all forms of advertising on the Internet.

April 13, 2007 by

DoubleClick finds a home at Google

That was quick -- shortly after rumors started circulating about Google's involvement in discussions to purchase DoubleClick, they are currently announcing, via conference call, that they have purchased DoubleClick for $3.1 billion.

July 28, 2004 by

DoubleClick quiet over DoS attack

Digital marketing and advertising company DoubleClick is staying tight-lipped about the denial of service (DoS) attack that hobbled its online ad-serving operation for four hours overnight.Jon Moffat, director of DoubleClick's Asia Pacific customer support sent a bulletin to the company's clients late today to update them on the incident.


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