Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their campaigns in a more integrated way than before.DoubleClick Digital Marketing is still only partially developed, Google display advertising chief Neal Mohan said at the DoubleClick Insight conference on Tuesday.
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The web giant is to start tracking users as they surf across sites that use Google AdSense, so it can serve more targeted advertising
Google is implementing a DoubleClick ad-serving cookie across its content network that will give advertisers new powers to target advertising. The cookie also gives users the ability to opt-out, the company told the House Energy and Commerce Committee in a letter released yesterday.
After winning approval for the DoubleClick acquisition from regulators, Google wasted no time introducing a new free service called "Ad Manager" that gives companies a powerful way to manage their ad inventory.Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory.
ZDNet Australia searches through the year that was for Google.
The Australian Competition and Consumer Commission says it will not intervene into Google's US$3.1 billion acquisition of ad-serving company DoubleClick.
Google and Microsoft took Capitol Hill Thursday as their rivalry spilled out during hearings on the Google's DoubleClick acquisition. Both parties have posted their prepared remarks before the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights Committee on the Judiciary.
US Federal Trade Commission is to investigate Google's potential acquisition, a move likely to please privacy advocates and competitors
Google wins big in its acquisition of DoubleClick. Immediate credibility and market share in display advertising market?
So what does the Google acquisition of Doubleclick tell us? It says that Google isn't an all-you-can-eat restaurant in Mountain View or a do-no-evil NGO or a research department of Stanford University. It isn't even a search engine. No. Google is a remarkably profitable business that is cornering the market for selling all forms of advertising on the Internet.
What does it take to “make the Internet more efficient for end users, advertisers, and publishers,” all in one fell swoop? A single Google check for $3.
Deal boosts the search giant's banner advertising business, which lagged rival Yahoo's.
Why is Google CEO Eric Schmidt keen on paying $3.1 billion cash to own DoubleClick?
Google is darn confident in its ability to rule the Web. How confident?
That was quick -- shortly after rumors started circulating about Google's involvement in discussions to purchase DoubleClick, they are currently announcing, via conference call, that they have purchased DoubleClick for $3.1 billion.
This week during the Dan & David Show, we were interrupted by the news that Google acquired DoubleClick. We discuss the impact of Google once again appearing to ace out Microsoft in cornering the market for online advertising.
Google has taken DoubleClick off the market for $3.1 billion in cash, giving it access another side of the online advertising world.
Updated below: Google is reportedly entering the DoubleClick sweepstakes in an effort to keep Microsoft from buying the ad network. It is almost as if Google is playing the how-annoying-can-we-be-to-Microsoft game.
Digital marketing and advertising company DoubleClick is staying tight-lipped about the denial of service (DoS) attack that hobbled its online ad-serving operation for four hours overnight.Jon Moffat, director of DoubleClick's Asia Pacific customer support sent a bulletin to the company's clients late today to update them on the incident.
NEW YORK--DoubleClick Inc. (dclk) CEO Kevin Ryan said the company is seeing a pullback in the firstquarter but "nothing as bad as Yahoo.