Doubleclick+inc.

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Ad-dependent web companies slide on outlook

While some tech companies rebounded Friday, dot-com firms got slammed on investors' fears that cash flow issues and a declining ad market would take even more wind out of their sails.Bad news from DoubleClick, Inc.

October 12, 2000 by

DoubleClick's ad model doesn't click

DoubleClick Inc., one of the Web's leading proponents of pay-for-performance advertising, has stopped shuttling ad traffic through its DoubleClick Direct program, in which marketers paid only for advertising that generates clicks or sales from Web viewers.

October 11, 1998 by

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