Showing results 1 to 20 of 119

June 6, 2012 by

Google revamps DoubleClick online marketing kit

Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their campaigns in a more integrated way than before.DoubleClick Digital Marketing is still only partially developed, Google display advertising chief Neal Mohan said at the DoubleClick Insight conference on Tuesday.

May 1, 2011 by

Big data and the big privacy problem

If privacy is dead (as a number of technology executives in whose interest it is for us not to care about privacy have opined), there wouldn't have been much fuss over the most recent time researchers discovered that iPhones - like pretty much every other phones in the world - track your location and use it to build up maps and traffic information.

August 12, 2008 by

Google tells Congress about DoubleClick cookie

Google is implementing a DoubleClick ad-serving cookie across its content network that will give advertisers new powers to target advertising. The cookie also gives users the ability to opt-out, the company told the House Energy and Commerce Committee in a letter released yesterday.

March 13, 2008 by

Google releases Ad Manager after DoubleClick approval

After winning approval for the DoubleClick acquisition from regulators, Google wasted no time introducing a new free service called "Ad Manager" that gives companies a powerful way to manage their ad inventory.Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory.

December 13, 2007 by

Conflict of interest in FTC's DoubleClick hearing?

Privacy groups are trying to get FTC chairwoman Deborah Platt Majoras, a Republican, to recuse herself from consideration of the Google-DoubleClick deal. It seems that DoubleClick has tapped the DC law firm of Jones Day to represent it before the FCC and Majoras' husband is an equity investor in Jones Day, according to a report on Newsfactor.

September 27, 2007 by

Google vs. Microsoft: Dueling DoubleClick testimony

Google and Microsoft took Capitol Hill Thursday as their rivalry spilled out during hearings on the Google's DoubleClick acquisition. Both parties have posted their prepared remarks before the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights Committee on the Judiciary.

May 18, 2007 by

Microsoft $6 billion punch to Google: aQuantive trumps DoubleClick?

NEWS FLASH: Microsoft to Acquire aQuantive, Inc; Company details plans to build Internet-wide advertising platform for advertisers, publishers and ad agencies.That is exactly how I learned the news while attending the Google CEO keynote this morning at the Personal Democracy Forum underway in downtown Manhattan, straight from a Lehman Brothers Investment Banker I happened to be sitting next to who graciously shared the alert via his Blackberry.

May 10, 2007 by

Google CEO sends mixed messages to investors, again

Google CEO Eric Schmidt addressed the Wall Street investment analyst community last month for the Google quarterly earnings reporting ritual; He also addressed the company's own investors today for the Google annual shareholder meeting ritual .What a difference three weeks makes?


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