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Google: Most powerful digital platform...for now

Google has the leading digital platform in 2014, says Forrester, but Apple, Amazon, Facebook and Microsoft are all vying to be personal coaches and your assistant. Be wary CMOs.

March 7, 2014

How much do DVD and digital media playback features really cost?

The amounts required to license digital media decoders on Windows PCs seem like chump change. But multiply those pennies times hundreds of millions of PCs, and the bill for Microsoft and its PC OEM partners could be as much as $800 million per year. Who pays, and who gets paid?

May 7, 2012

Microsoft scraps Nook suit, enters e-reader business

Microsoft is to dive into the thriving e-reader market, after it stopped suing Barnes & Noble and went into partnership with the bookseller instead.Microsoft had been in litigation over Barnes & Noble's alleged infringement of Microsoft patents in its Android-based Nook tablet, but on Monday the companies announced the end of the legal battle and the start of a strategic partnership around digital content.

April 30, 2012 by

Personal cloud to replace PC by 2014, says Gartner

The increasing use of smartphones and tablets for personal computing tasks is leading users to put a "personal cloud" at the centre of their digital lives, according to Gartner Inc. Where once they would have centralised their data on a PC, probably by synchronising with Microsoft Outlook, they will increasingly synchronise their data using cloud-based services.

March 13, 2012 by

Microsoft goes 'Beyond the Like' with social ads solution

Microsoft has introduced 'People Powered Stories' (PPS) into its social advertising solution and brings ratings and reviews into brand advertising. It is centering its efforts around what the customer needs and how he is engaging with digital advertising in new ways.

February 15, 2012 by

Wikileaks cable shows early US hopes over Kroes

The US embassy in The Hague greeted Neelie Kroes's appointment as competition commissioner in 2004 by suggesting she might soothe tensions between EU regulators and US-based big business, a cable published by Wikileaks has revealed.Kroes, who left the post at the start of 2010 to become digital agenda commissioner, ended up forcing Microsoft to change its browser-bundling policies.

September 5, 2011 by

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