Adobe's shift to subscription-based cloud distribution for its flagship creative applications has left its customers with a dilemma: pay a hefty monthly/yearly subscription; carry on as long as possible with the last non-subscription version; switch to Premiere Elements; or abandon Adobe altogether. We examine some of the open-source alternatives to Premiere Pro CC.
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General Motors has turned to the selling power of four-armed aliens to boost interest in its Chevy Volt electric car during Super Bowl XLVI.
Video: The President's GM-manufactured Cadillac becomes 'beached' on a ramp at the US Embassy in Dublin, on his historic visit to the Republic of Ireland.
The multi-channel video-on-demand scheme that is currently known as Project Kangaroo - think an iPlayer that includes not only the BBC but also ITV and Channel 4 - has a problem.The Competition Commission (CC) has been looking into it, and their provisional findings, released early on Wednesday, suggest that Kangaroo remains too anti-competitive for their liking.
Much good discussion has come out of the GM/Apprentice ad campaign for the Chevy Tahoe that generated thousand of remixed video ads. Forrester's Charlene Li has the positive and reasonable spin on the outcome:While some people point to this campaign as an example of the failure of viral marketing and social computing, I think it points to a great success.
GM John Nicol says he'll bring the site "a whole new personality built around video and user-generated content."
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