Gm+video+cc

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BBC/ITV/C4 Kangaroo scheme 'anti-competitive'

The multi-channel video-on-demand scheme that is currently known as Project Kangaroo - think an iPlayer that includes not only the BBC but also ITV and Channel 4 - has a problem.The Competition Commission (CC) has been looking into it, and their provisional findings, released early on Wednesday, suggest that Kangaroo remains too anti-competitive for their liking.

December 3, 2008 by

Spinning the Chevy Tahoe ad campaign

Much good discussion has come out of the GM/Apprentice ad campaign for the Chevy Tahoe that generated thousand of remixed video ads. Forrester's Charlene Li has the positive and reasonable spin on the outcome:While some people point to this campaign as an example of the failure of viral marketing and social computing, I think it points to a great success.

April 6, 2006 by

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