Greenpeace+data

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Answering the critics – energy efficient clouds

Given that data centres consume relatively large amounts of power they sometimes attract hostility from some quarters, particularly environmentalists. Specifically, I’m thinking of the Greenpeace report, How Dirty is Your Data that seeks to highlight the need for greater transparency from global IT operators.

October 24, 2011 by

Want to be as energy-efficient as Facebook? There's a spec for that

It's no secret that Greenpeace has been kinda upset with Facebook ever since the giant Web application company announced its plans to build two massive new data centers, with what the non-profit organization viewed as little regard for the power-generation methods behind the massive amount of electricity needed to power the social network's server farms.

April 7, 2011 by

Greenpeace's tenacious Facebook attack shines light on need for 'green cloud' options

Environmental activist organization Greenpeace just won't get off Facebook's case for planning to invest in a data center facility that happens to be powered by "dirty coal-fired electricity." The latest development is that the Greenpeace Executive Director Kumi Naidoo has sent a letter to Facebook CEO Mark Zuckerberg asking him to reconsider its planned facility in Prineville, Oregon, which uses power from Pacific Power.

September 1, 2010 by

Bah! Someone put coal in my cloud

So, I've written several times here about research suggesting that larger data centers and the phenomena of software as a service (SaaS) and cloud computing are somehow greener for the IT industry than the practice of using hundreds of smaller data centers. Not so fast, suggests Greenpeace, in a new report that it is releasing this week in tandem with the Apple iPad launch.

March 31, 2010 by

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