Changes to the nonprofit's clean cloud roadmap reflect the company's renewable energy commitments, but Apple doesn't yet get an "A" for effort.
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Facebook and Greenpeace have partnered to promote clean, renewable energy and improve energy efficiency in data centers. The news follows a large Greenpeace campaign against Facebook.
Given that data centres consume relatively large amounts of power they sometimes attract hostility from some quarters, particularly environmentalists. Specifically, I’m thinking of the Greenpeace report, How Dirty is Your Data that seeks to highlight the need for greater transparency from global IT operators.
It's no secret that Greenpeace has been kinda upset with Facebook ever since the giant Web application company announced its plans to build two massive new data centers, with what the non-profit organization viewed as little regard for the power-generation methods behind the massive amount of electricity needed to power the social network's server farms.
Environmental activist organization Greenpeace just won't get off Facebook's case for planning to invest in a data center facility that happens to be powered by "dirty coal-fired electricity." The latest development is that the Greenpeace Executive Director Kumi Naidoo has sent a letter to Facebook CEO Mark Zuckerberg asking him to reconsider its planned facility in Prineville, Oregon, which uses power from Pacific Power.
Took some direct hits the other day when I posted an item about the Greenpeace campaign to raise awareness about the potential energy demands of cloud computing.Greenpeace claims that the cloud will put unprecedented demand on data centers, which, in turn will put more demand on an electric grid that is powered mainly by coal.
So, I've written several times here about research suggesting that larger data centers and the phenomena of software as a service (SaaS) and cloud computing are somehow greener for the IT industry than the practice of using hundreds of smaller data centers. Not so fast, suggests Greenpeace, in a new report that it is releasing this week in tandem with the Apple iPad launch.
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