Facebook has the channel (not to mention billions of eyeballs) for the ads, while IBM has the big data crunching power to determine (and potentially sway) the results.
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The Australian Department of Immigration and Border Protection will be using IBM's Watson platform to examine useful information hidden in unstructured data sources such as news feeds and government reports.
IBM's X-Force Exchange aims to be one of the largest and most thorough catalogs of vulnerabilities in the world, helping companies to defend against cyber-crimes in real-time.
With the help of Apple, acquisitions and new partnerships, Big Blue plans to tap into the vast amount of data offered by health-tracking devices.
IBM's cloud leader Robert LeBlanc talks about IBM's cloud future, why public infrastructure-as-a-service matters to Big Blue and hybrid deployments led by analytics.
IBM and Fujifilm are now able to pack 220 TB of data on a tape cartridge. IBM is arguing that tape is a strong backup option for cloud applications.
Big data and Internet of Things to improve weather forecasting.
Nine new suppliers including Dimension Data and iiNet have joined companies such as Microsoft and IBM on the Australian government's cloud services panel.
Following up on Canada and London, IBM has tapped Germany to host a SoftLayer data center.
Hackers managed to steal more than 61 million records from retailers in 2014, even though the overall number of cyber attacks dropped by 50 percent.
The company has secured two patents to streamline cloud deployment and enhances real-time analysis of cloud data.
Big Blue says the engine will eventually enable businesses to aggregate international requirements for data transfers and flag any cross-border privacy issues.
The two companies are planning to integrate Twitter data into enterprise apps, Watson as well as various industry specific uses.
Big Blue has unveiled a new enterprise solution aimed at harnessing Big Data to detect criminal activity in seconds.
SAP now has the opportunity to expand the SAP HANA platform worldwide using IBM data centers.
For some time, industry standard systems have been chosen to support Web, big data and analytics workloads. IBM believes that its Power 8 based systems are enough to change the rules and make a new choice possible
Is X86 always the best choice for Web and Big Data workloads? IBM believes that its new Power 8 changes the discussion and it should be on the short list too.
IBM says that while most large companies are already utilizing big data in some way, SMBs are falling behind.
IBM suggests how eliminating noise in the patient ward -- while slightly eerie and unnerving -- could actually improve healthcare. But it can't be done without big data and the cloud.
New Discovery Advisor solution helps researchers answer the tough problems never answered before.
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