Showing results 1 to 10 of 10

October 23, 2013 by

Apple's premium tablet gain won't last in Asia

Its pricing structure indicates Apple's primary focus is the premium tablet market, but this gameplay is unlikely to work in Asia in the long-run as its competitors rush to fill the low-end mass-market void. And it's missing out on the untapped hybrid device opportunity.

October 4, 2011 by

Apple announces iPhone 4S

Apple has this morning taken the covers off of the latest addition to the iPhone family, the iPhone 4S, announcing plans to bring it to Australia from 14 October.

February 27, 2011 by

'Unlimited' war just pedantic semantics?

Just what do telcos mean by 'unlimited'? And why do they insist on using loaded words to sell 'unlimited' and 'infinite' services that are in reality offering something much different? Is it just business as usual in marketing, or is it time to hold them to account for their chronic abuses of the English language?

August 30, 2010 by

Reaching quotas to the power of googol

In the rush to stay ahead of the market, ISPs have jumped to 1TB monthly quotas and wireless ISPs seem to be cautiously inching in the same direction. But have we passed the point where practical usage meets marketing's pseudo-reality?


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