Showing results 1 to 20 of 436

October 6, 2015 by

Livin' the Dreamforce 2015: Can Salesforce seize the day?

Dreamforce 2015, as always, was more than an event - it was a destination. Mixed in with all the glamor and glitz were some important announcements, and some interesting hints at not just the direction that Salesforce is going, but the things that it should be doing to get there faster - and even differently. If they dare.

June 24, 2015 by

LiNC 2015: Lithium sticks the landing

Lithium held its LiNC 2015 conference a few weeks back and it was a winner. Why? The nature of the conference and the messaging aligned to both the market and customer needs, with the porfolio to back it up.

Sponsored by SAP

May 12, 2015 by

Digitize the Core to Manage the Digital Transformation

Digital Transformation is everywhere. The new consumer is empowered and expects personalized, intelligent products and services. Companies need to interact with these consumers in real-time, based on a 360-degree view, to satisfy them and meet their needs. The segment of one is the key theme.

April 20, 2015 by

That ROI-driven process just cost you a customer

Focusing on ROI exclusively works against you, not for you. Are you giving customers the experience they want, or the experience you think they want? In the short term, your approach can cost you customer engagement. In the long term, it can erode your customer base.


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