Mobile will power customer experiences and drive digital transformation across Asia-Pacific in 2015, predicts Forrester, but most businesses won't be able to provide the necessary services to service mobile consumers.
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Swarovski produces over 200,000 variations of lose crystals. Now through a new mobile app, customers can visualize and interact with the entire collection.
With its tasty specs, its use of Cyanogen, and its marketing, OnePlus has been making waves in mobile. What's next for the company?
Gartner's latest survey suggests that 51 percent of companies plan to up their digital marketing budgets by an average of 17 percent for the upcoming year.
Westpac's new mobile and online platform Westpac Live has been rolled out to more than 2.7 million customers, with the bank employing new digital platforms to back its ongoing customer-centric strategy.
Digital forensics firm Cellebrite has moved from copying contacts on mobile phones to digital forensics, helping police collar the bad guys along the way.
The Pennsylvania-based Cadient is a full-service marketing agency that serves life sciences companies in the pharmaceutical, biotechnology, consumer health and medical device industries.
Marketo formalizes an initiatives to boost the digital marketing talent pool via research as well as partnerships with universities.
SAP is pushing its Customer Engagement and Commerce suite as a way firms can take advantage of technologies for sales and marketing across all their digital channels.
Australia's second-largest mobile provider has appointed parent company SingTel's head of group digital life Allen Lew as its new CEO after six months of searching.
Shifts in marketing have had a major impact on IT. Here's what you need to know about digital transformation and changing roles in the C-suite.
Better Bluetooth and indoor location accuracy set up the 2X2 MIMO combo chip for powering mobile devices and apps ready for location-based marketing and targeted advertising.
Australian tech startup Neon Stingray looks set to become the local face of French digital and technology marketing company Valtech, after being bought out by the Parisian organisation.
Latest Altimeter Group study finds CMOs leading many digital transformation initiatives. But they stand on the shoulders of IT.
Marketing Management Partners (MMP) is a small Sydney-based outsource team that replaced its ageing IT infrastructure with cloud and mobile devices.
CIOs say marketing leaders lack focus. Chief marketing officers say IT is too slow. But both claim they are working closer with each other on digital projects.
LinkedIn suggests its latest mobile app could almost serve as a digital coffee shop (or at least a watercooler).
Microsoft and Canon are cross licensing their respective mobile and digital imaging patent portfolios.
Swirl and Motorola will jointly sell Swirl's beacon-based in-store mobile marketing platform as a standalone product as well as in conjunction with Motorola MPact.
Nutrisystem is hoping a mobile platform called NuMi can reach DIY dieters. Aditi Gokhale, Nutrisystem's digital chief, talks shop, CRM platforms and digital strategy.
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