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Mediative Insights

Mediative Insights is A LIBRARY OF DIGITAL MARKETING INTEL AT YOUR FINGERTIPS. This app combines a wide variety of content with the...

June 5, 2014 By Mediative

Are Intel’s Ultrabook subsidies a rotten apple?

What’s in a name? Intel slapped Digitimes for reporting that it's paying OEMs a "marketing subsidy" to keep prices on its MacBook Air clones ultra-low. Intel insists that its Ultrabook payments are just "incentives." Could Intel’s semantic vigilance signal antitrust concerns?

December 8, 2011 by

Intel refuses to slash CPU pricing for laptop makers building Ultrabooks

The see-saw battle continues between Intel and the notebook vendors it's wooing to create its new Ultrabooks. Manufacturers have complained that part costs are too high to sell the systems for $1,000 or less, and Intel has not only thrown big marketing money their way, but also supplied a bill of materials that shows that the magic price point for Ultrabooks can be reached.

August 15, 2011 by

Intel working on Atom chips for servers as E7 hits

Intel is working on versions of its Atom chip for the server market, and they should reach the market in the second half of next year. The date was confirmed by Boyd Davis, Intel's general manager of server marketing, at a private dinner in London on Wednesday night.

April 7, 2011 by

Mediative Insights

Mediative Insights is A LIBRARY OF DIGITAL MARKETING INTEL AT YOUR FINGERTIPS. This app combines a wide variety of content with the...

April 9, 2014 By Yellow Pages Group

Need for speed: AMD touts carbon-shrinking potential of new chip

Talk about great (unexpected) timing for a marketing campaign. As Intel grapples with a chipset design flaw, arch-rival Advanced Micro Devices is touting the ability of its new AMD E-350 Accelerated Processsing Unit (APU) technology to generate a serious reduction in carbon footprint impact compared with previous generations of its technology.

January 31, 2011 by

Intel Inspector XE 2013 for Linux

Intel Inspector XE 2013 is an easy-to-use memory error checker and thread checker for serial and parallel applications. It is now integrated...

July 24, 2013 By Intel Software

Intel wishes virtualisation didn't exist

Here's an interesting tidbit about vPro vendors Intel: they wish the technology they now enthusiastically tout had never been invented.At a cloud conference I attended today, Intel's EMEA director of enterprise marketing, Alan Priestley, was on one of the panels.

February 9, 2010 by

So what's it worth to you?

I spent a lot of time talking with people at last week's Intel Classmate PC Ecosystem Summit about "value propositions". I know that's marketing jargon, but as I sink deeper into the Twitterverse, I'm beginning to embrace a bit of marketing voodoo.

June 23, 2009 by

Intel splits Wi-Fi signal to create two adapters

Intel has demonstrated a future technology dubbed Cliffside that enables a single Wi-Fi adapter to work as two adapters, one of which becomes a Personal Area Network (PAN). The demo took place in Shanghai before the recent Intel Developer Forum, but you can see Intel marketing product manager Gary Martz preview the concept in this video.

April 7, 2008 by

Intel: no social networking here

Last evening I met with a group of well known companies that are doing interesting things in the social networking space - except that's not what they call it. Intel for instance prefers to think in terms of participative marketing.

March 13, 2008 by

Wow, $500 million in Vista marketing on the wrong message

Windows 95 launched with a ferris wheel and about $300 million in marketing spending. Windows XP went out the door with about a half billion marketing budget, plus another several hundred million in Intel spending to promote the Pentium 4 chip, which was the hand on which the XP glove arrived.

January 29, 2007 by

Sun and Intel scratch each other's backs

As expected, Sun and Intel announced an mutually beneficial alliance to promote each other's products. For Sun, Intel embraces Solaris with engineering, support, OEM distribution and marketing, and for Intel, Sun will add Xeon (Woodcrest, Clovertown, etc)-based systems to its x86 product line, currently AMD only.

January 22, 2007 by

Big Brother network appliance

'Only the paranoid survive' is the title of a book by ex-Intel boss Andrew Grove, but it would also make an apt marketing slogan for network appliance maker Chronicle Solutions.The company develops what it calls 'content capturing solutions' for enterprises and government agenices that need to keep close tabs on what's happening on their networks.

November 15, 2006 by

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