Piggybacking off the hype around an iPhone launch has become common fodder for marketing and PR people alike, with most Apple store line-ups now heavily populated by representatives of third-party businesses, but the sheen of these stunts may finally be on the wane.
Showing results 1 to 20 of 35
Despite the claim, Apple's dual-core A7 silicon outperforms Qualcomm's 2.2GHz quad-core Snapdragon 800 processor.
Phil Schiller, Apple's SVP of global marketing, has told a Chinese newspaper that a cheaper iPhone isn't in the company's product roadmap.
The software, initially available for iPhone, allows small businesses to send messages that can be distributed via Facebook, Pinterest, Twitter or email marketing services.
Sponsored by Sap
Digital camera marketing involves lots of specs. But there's one important one in which the iPhone 4 and 4S lag, and which this phone, surprisingly, wins at.
Apple's senior vice president of marketing, Philip Schiller, announces the latest version of the company's smartphone, the iPhone 4S. The new phone features an A5 chip, dual-core graphics, a longer battery life, better camera, and both CDMA and GSM.
iPhone 5 and iPad 3 concepts are all the rage right now, but there's a lesson to be learned from designers who are choosing to take advantage of the trend...
According to a recent survey, 34 per cent of iPhone users in the US wrongly believe that they already have 4G. With all the marketing going around, I wouldn't be surprised if people here thought the same.
Talk and surf the web at the same time on your iPhone on AT&T, but not Verizon
Silicon.com's Natasha Lomas takes marketing pros on a tour to help justify their getting an iPhone from the boss.
iPhone apps to help you tweet like a pro, brush up on SEO, visualise web stats and more...
When it comes to the actual technology inside the new iPhone, Apple has been heavy on the adjectives ("Magic", "Amazing", "Astounding", et cetera) and light on the details. This is smart marketing, but frustrating for those of us who like to know how things work - and how magic, amazing, astounding those bits will be in practice.
Standard Chartered, a big bank in the U.K., is reportedly replacing BlackBerries with Apple's iPhone. Apple is taking a guerrilla marketing approach to the enterprise.
One more jab to report -- It appears that Apple has decided that any references to Android in App Store applications should be immediately removed, or risk being taken down. A developer of a small app called "Flash of Genius", which was named as one of the finalists in the Android Developer Challenge, was unable to leverage that fact for marketing purposes on their iPhone app.
Do you ever go to meetings wanting to know more about the people who will be in attendence? Do you ever have some spare time while traveling and think it would be a great time to touch bases with a client or prospective client? If you answered yes to either then I highly recommend you give the free Gist service a try. And if you have an iPhone you can now take that experience mobile and have a ton of valuable information right at your fingertips with the Gist iPhone app (iTunes store link). I have been testing Gist for about a month and the iPhone client for just over a week. I am not in sales, marketing, or an industry that meets with a ton of people, but I do meet with clients and other industry people at conferences and events and find Gist to be a valuable tool to have in your arsenal, especially if you are socially connected.
The popularity of mobile applications for the Blackberry, iPhone and others has given new life to the concept of mobile banking - and the banks out there are pushing their customers to give it a try.Mintel Comperemedia, a service that provides direct marketing competitive intelligence, said today that the phrase "mobile banking" appeared in direct mail offers from banks twice as often as it did in the first half of 2008, according to research.
At Apple's WWDC in San Francisco, Apple's SVP of marketing, Philip Schiller, shows off a new, speedier iPhone. The iPhone 3G S features a 3-megapixel camera and can shoot video at 30 frames per second. The phone is available next week in the U.S and some other countries.
At Apple's WWDC in San Francisco, Apple's SVP of marketing, Philip Schiller, announces that the company will make its cheapest iPhone even cheaper. The 8GB model will start selling immediately for $99, a $100 price cut.
Engadget reports that satellite radio provider XM Sirius has announced that the company is developing an iPhone application to receive satellite radio content streamed over the Internet.During a recent earnings conference call Sirius CFO David Frear confirmed what XM Chief Marketing Officer Vernon Irvin told attendees of the Federated Media Conversation Marketing Summit in June 2008 - that the company is working on a native iPhone client for XM's XM Radio Mobile service.
The key to making Windows Mobile a fiercer rival to the iPhone etc is, according to a New York Times interview with WinMob marketing bod Todd Peters, to put the operating system onto fewer handsets:"I'd rather have fewer devices and be more focused," he said. That way "we get better integration" between phone and operating system.
The best of ZDNet, delivered
- 1 Windows 10: You've got questions, I've got answers
- 2 Perfectly legal ways you can still get Windows 7 cheap (or even free)
- 3 Hands-on with Windows 10: Installing the latest Technical Preview
- 4 31 ways to improve your iPhone's battery life
- 5 How much does an iPhone 6 really cost? (Hint: It's way more than $199)