Android this week had the release of the Apple Watch and iOS 8.3, iPhone share dropping globally save for China, and a new case from Mophie that adds battery and storage.
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The market size of iPhone 6 accessories in China has greatly outstripped the previous models due to the unprecedented popularity of Apple's latest smartphones in the world's largest populated market.
Piggybacking off the hype around an iPhone launch has become common fodder for marketing and PR people alike, with most Apple store line-ups now heavily populated by representatives of third-party businesses, but the sheen of these stunts may finally be on the wane.
Apple fanboys in Singapore, Hong Kong, and Japan can preorder the latest iPhone from September 12 and receive the smartphone on September 19, when it is available to nine countries in the first wave of its global launch. Surprisingly, China is left out of this initial list.
Oscar Mayer is no stranger to unconventional marketing. The company is now holding a promotion for customers to win a bacon scent diffuser for the iPhone.
Kantar's smartphone sales market share report for the three months ending November 2013 shows iOS gaining while Windows Phone plateaus.
Apple is bringing the iPhone 5s and 5c to a slew of extra countries in October and November.
Despite the claim, Apple's dual-core A7 silicon outperforms Qualcomm's 2.2GHz quad-core Snapdragon 800 processor.
Tim Cook and Apple management have said repeatedly that they don't do cheap. It's unclear whether that bet ultimately backfires
Compared to its rivals' offerings, the new iPhone targeting emerging markets is a "disappointment" for consumers in developing markets such as China and India, and Apple is losing its "wow factor".
Apple revealed a couple of iPhones today with different design elements and very similar pricing. The plastic 5C is not anywhere close to the value many of us thought it was going to be.
The iPhone 5C, one of two iPhone 5 replacements, gives Apple a high-low strategy on pricing. A 16GB version is $99 with two-year contract.
For the first time, the new iPhone will be launched in China at the same time as the U.S. and Apple is working to ink deals with Chinese operators, specifically, China Mobile which doesn't yet distribute its products.
In the United Arab Emirates, the mobile market is in flux, with Android on the rise and iOS slipping.
Following its runaway success in China, Apple is taking India's booming emerging market seriously with the help of discounts and equated monthly installments (EMI) schemes.
Windows Phone has reached a milestone in seven markets - but is topping the Ukrainian charts really a big deal?
With an expected relaunch of the iPad in just over a month's time, according to rumors and reports, Apple may have finally hit a saturation brick wall in the tablet market.
Could the iPhone breach the 22 percent market share 'peak,' as set by one analysts' firm, if Apple hit the enterprise sector harder?
Should Apple focus less on the latest technological innovation and more on appealing to consumers with less to spend?
Phil Schiller, Apple's SVP of global marketing, has told a Chinese newspaper that a cheaper iPhone isn't in the company's product roadmap.
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