Showing results 1 to 20 of 35

Parasite marketing: How to piggyback an iPhone launch

Piggybacking off the hype around an iPhone launch has become common fodder for marketing and PR people alike, with most Apple store line-ups now heavily populated by representatives of third-party businesses, but the sheen of these stunts may finally be on the wane.

September 18, 2014

Apple unveils the iPhone 4S 'world' phone

Apple's senior vice president of marketing, Philip Schiller, announces the latest version of the company's smartphone, the iPhone 4S. The new phone features an A5 chip, dual-core graphics, a longer battery life, better camera, and both CDMA and GSM.

October 4, 2011 by

You do know you don't have 4G?

According to a recent survey, 34 per cent of iPhone users in the US wrongly believe that they already have 4G. With all the marketing going around, I wouldn't be surprised if people here thought the same.

July 14, 2011 by

Aerial warfare and the iPhone 4

When it comes to the actual technology inside the new iPhone, Apple has been heavy on the adjectives ("Magic", "Amazing", "Astounding", et cetera) and light on the details. This is smart marketing, but frustrating for those of us who like to know how things work - and how magic, amazing, astounding those bits will be in practice.

June 24, 2010 by

Apple bans "Android" from app store

One more jab to report -- It appears that Apple has decided that any references to Android in App Store applications should be immediately removed, or risk being taken down. A developer of a small app called "Flash of Genius", which was named as one of the finalists in the Android Developer Challenge, was unable to leverage that fact for marketing purposes on their iPhone app.

February 6, 2010 by

Gist iPhone app; your mobile talent scout

Do you ever go to meetings wanting to know more about the people who will be in attendence? Do you ever have some spare time while traveling and think it would be a great time to touch bases with a client or prospective client? If you answered yes to either then I highly recommend you give the free Gist service a try. And if you have an iPhone you can now take that experience mobile and have a ton of valuable information right at your fingertips with the Gist iPhone app (iTunes store link). I have been testing Gist for about a month and the iPhone client for just over a week. I am not in sales, marketing, or an industry that meets with a ton of people, but I do meet with clients and other industry people at conferences and events and find Gist to be a valuable tool to have in your arsenal, especially if you are socially connected.

October 13, 2009 by

Apps make mobile banking cool; Banks working on security perceptions

The popularity of mobile applications for the Blackberry, iPhone and others has given new life to the concept of mobile banking - and the banks out there are pushing their customers to give it a try.Mintel Comperemedia, a service that provides direct marketing competitive intelligence, said today that the phrase "mobile banking" appeared in direct mail offers from banks twice as often as it did in the first half of 2008, according to research.

August 31, 2009 by

WWDC 2009: Apple unveils iPhone 3G S

At Apple's WWDC in San Francisco, Apple's SVP of marketing, Philip Schiller, shows off a new, speedier iPhone. The iPhone 3G S features a 3-megapixel camera and can shoot video at 30 frames per second. The phone is available next week in the U.S and some other countries.

June 8, 2009 by

WWDC 2009: Apple offers a $99 iPhone

At Apple's WWDC in San Francisco, Apple's SVP of marketing, Philip Schiller, announces that the company will make its cheapest iPhone even cheaper. The 8GB model will start selling immediately for $99, a $100 price cut.

June 8, 2009 by

XM Sirius (finally) developing an iPhone app; too little too late?

Engadget reports that satellite radio provider XM Sirius has announced that the company is developing an iPhone application to receive satellite radio content streamed over the Internet.During a recent earnings conference call Sirius CFO David Frear confirmed what XM Chief Marketing Officer Vernon Irvin told attendees of the Federated Media Conversation Marketing Summit in June 2008 - that the company is working on a native iPhone client for XM's XM Radio Mobile service.

March 13, 2009 by

MS on how to make Windows Mobile competitive

The key to making Windows Mobile a fiercer rival to the iPhone etc is, according to a New York Times interview with WinMob marketing bod Todd Peters, to put the operating system onto fewer handsets:"I'd rather have fewer devices and be more focused," he said. That way "we get better integration" between phone and operating system.

January 9, 2009 by

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