Marketing+iphone

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Parasite marketing: How to piggyback an iPhone launch

Piggybacking off the hype around an iPhone launch has become common fodder for marketing and PR people alike, with most Apple store line-ups now heavily populated by representatives of third-party businesses, but the sheen of these stunts may finally be on the wane.

September 18, 2014

iPhone 6 in three Asian markets Sept 19, but not China

Apple fanboys in Singapore, Hong Kong, and Japan can preorder the latest iPhone from September 12 and receive the smartphone on September 19, when it is available to nine countries in the first wave of its global launch. Surprisingly, China is left out of this initial list.

September 10, 2014 by

China a key market in upcoming iPhone launch

For the first time, the new iPhone will be launched in China at the same time as the U.S. and Apple is working to ink deals with Chinese operators, specifically, China Mobile which doesn't yet distribute its products.

September 6, 2013 by

Sponsored by Sap

Four Ways Apple Is Evolving Mobile App Management

An Enterprise App Store might be the next move for Apple, which has steadily improved iOS 6's mobile app management (MAM) capabilities in the last 18 months. And it should help, not hurt, other Enterprise App Stores.

October 10, 2012 by

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