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Companies will not combine data from different sources for analytics purposes to an extent where customers are alienated, according to Salesforce chief executive Marc Benioff.Businesses that use too much information gleaned from social networks to inform sales and marketing relationships will suffer reputational damage from customers broadcasting their dissatisfaction, Benioff said at a press conference in London on Wednesday.
Intel is working on versions of its Atom chip for the server market, and they should reach the market in the second half of next year. The date was confirmed by Boyd Davis, Intel's general manager of server marketing, at a private dinner in London on Wednesday night.
The supermarket giant Tesco is examining facial recognition technology that could help it recognise high-value shoppers and shoplifters, according to NEC.NEC senior marketing coordinator George Gimenez told ZDNet UK at the Unified Communications (UC) Expo 2011 in London that Tesco is interested in the technology, called Neoface, because it could help the company identify its top customers as they walk into a branch.
Nokia could drop Symbian for the Maemo Linux operating system on its flagship N-series handsets by 2012, according to Maemo marketing staff.A report published on Wednesday on The Really Mobile Project quotes Maemo staff from an event last night in London.
Phil at Skype Journal notes that Skype has moved marketing functions from countries back to London in a reorganization announced this week. About 40 of the 516 people working at Skype worldwide are affected, 26 of those shifting roles or locations and 14 who are leaving or who have yet to find another job at Skype or another eBay company.
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Singapore-based mobile marketing company Sydus has breathed new life into radio, a 100-year-old technology that has seen little or no major innovations in decades.Since its inception last March, the company's mobile music service has been accessed more than 400,000 times by listeners in some 90 countries. Dubbed MobileRadio, which premiered as Virgin Radio UK, the service streams radio programs over cellular networks. Prior to the launch, Virgin Radio UK could only be heard in the greater London area. Today, it is accessible, on the move.
Wow, there are a lot of Lotusphere Comesto You event reports being blogged this week! I haven't even writtenabout this morning's event in Oslo (waiting for some translated materialsfirst), but here are some other reports:ChrisMiller blogged from LCTY in Saint Louis. 66 people... some commentary by Chris, but he appears to have gottendistracted by the free lunch.Lauretteand Giuliocover the Sydney LCTY event. Giulio wonders, "even though it'sall very impressive are we at the point now where technology is too farahead of the user base ? " Laurette was impressed by the WorkplaceForms presentation (see, I told you :) and starts to grok Activity-centriccollaboration. Both of them mention the desire to bring back LotusFusion....are my marketing colleagues down under reading?MattWhite covered the inaugural LNUG UK user group meeting,held the day after the London LCTY event. Good job, Ben on puttingtogether a great agenda.Moretomorrow, after my last LCTY of this week -- Heisinki!
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commentary Consolidation is happening all around us. In the advertising and marketing mix, London-based WPP Group is acquiring Grey Global, while a Sony-led consortium has agreed in principle to purchase Hollywood studio MGM (Metro-Goldwyn-Mayer).
A new survey has suggested that missent e-mails cause embarrassment more frequently than might be imagined, with one in three workers saying they've sent e-mails to the wrong recipient. The survey, carried out by consumer data company Experian in conjunction with the Direct Marketing Association (DMA), asked men and women at all levels across U.K. businesses about their e-mail habits. Among its findings: One in six bosses have fired or threatened an employee with disciplinary action because of inappropriate e-mails sent at work; 60 percent of employees surveyed admitted to reading personal e-mails while at work; and 60 percent of employees admitted to sending e-mails to someone sitting next to them to ask a question. ZDNet U.K.'s Andrew Swinton reported from London. To read the full story, visit http://news.zdnet.co.uk/story/0,,t269-s2111536,00.html.
Harrods and Ladbrokes are going head to head in the online gaming market, with the London store launching a casino service to coincide with a £1m marketing drive by Ladbrokes to promote its own newly launched site.
Marimba president and CEO Kim Polese today confirmed the push technology firm is seeking to set up a UK sales, marketing and technical office. She was talking at the launch of Marimba 2.0 in London.
S3 is doffing its cap to European software developers by opening a developer relations office in London. The graphics and audio chip maker said that the office will be a means of technical and marketing assistance for coders.
Lara Croft swept the board at last night's ECTS awards dinner in London with Tomb Raider picking up four key prizes. The Eidos Interactive smash hit took the prize for Marketing Campaign of the year and PC Game of the year.
Gateway 2000 UK marketing director John Shepheard today dispelled rumours that the direct seller would venture into retail by picking up some of Escom's leaseholds. The firm was linked by tipsters who pointed out that it had recently launched a high-profile Covent Garden, London showroom.
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