Practice Marketing is the first in a series of 3D, multiplayer business strategy games designed for McGraw-Hill Education's new line...
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Salesforce.com is upgrading its cornerstone ExactTarget Marketing Cloud to continue changing the way brands communicate with their customers via social channels.
The 50 participants in ZDNet’s NextGen CIO initiative can expect a crash course in the skills and art of business leadership, delivered by Charles Sturt University’s School of Management and Marketing.
'I thought soft skills meant it was a soft job... Good marketing is a product of the same inputs as good code; long hours, sweating the details, and the judicious application of experience doing it the right way.'
Adobe has added a new element to its online marketing suite, known as SocialAnalytics, that aggregates social activity from sites such as Facebook, Twitter and YouTube to provide insights into users' behaviour.The option — which is currently in beta and scheduled for release in Q3 2011 — will be a part of the Omniture-powered Adobe Online Marketing Suite and will also aggregate activity from forums, blogs and other online communities, the company announced on Thursday.
Salesforce.com's chief executive discusses his early work as a programmer for Apple, honing his sales and marketing skills with Larry Ellison at Oracle and his current role
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In this Super Techies interview, tech star Marc Benioff talks with CNET News.com's Dan Farber about his career as a business entrepreneur in Silicon Valley. Benioff discusses his early work as a programmer for Apple; honing his sales and marketing skills with industry mogul Larry Ellison at Oracle; and his current role as CEO of Salesforce.com, providers of on-demand software services.
Guest post: Chris Matyszczyk considers Mark Cuban's dancing skills and his significance in the tech world, a place where marketing most often lacks the "human" touch. Next Monday, he will be performing the Paso Doble or the Viennese Waltz.
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Not according to research described in CIO Insight:“Right now, anybody who is working in the SAP world, either with functional or technical skills, is doing great,” said Jim Lanzalotto, vice president of strategy and marketing for Yoh, a recruiting and outsourcing firm, based in Philadelphia. “The demands are for specialized skills, and if you’ve got to pick the right market to be a specialist in, the world of SAP is hot.
Microsoft's incoming VP of consumer and commerce to ply his marketing and sales skills.