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Software development and marketing efforts look set to be the main beneficiaries of a multimillion dollar investment, according to Riak database creator Basho.
Apple's software quality is put under the microscope and one line of thinking is that marketing is driving the bus. There are simpler reasons that make more sense.
The creative software giant tacked on more personalization and geo-location features to the latest Marketing Cloud iteration, leveraging iBeacon compatibility to steer customers toward data-driven marketing.
Made-up words were in abundance during this fall's software conference season. Your dauntless reporter traveled the world to bring back the latest in tech marketing speak. If you want to sound like you're current with today's dubious jargon, here's a quick primer to get you all caught up.
The San Francisco-based marketing intelligence company, which touts data science as its core DNA, recently secured $54.7 million in a Series C funding round.
This group email software and marketing solution takes the time and effort out of sending email newsletters, announcing new products...
Tibco's Engage will get a running start from the company's 2010 acquisition of Loyalty Lab, but the marketing technology bandwagon is crowded. Does Tibco have the secret sauce?
Ahead of its Marketing Cloud Interact 2014 event in San Francisco, the enterprise software giant announced updates to both its Social and Marketing Cloud platforms.
1and1Mail is free e-mail marketing software specifically designed for small and medium business worldwide to create, schedule and send...
Stackify's CEO and VP of Marketing discuss what monitoring/management tools developers/operators need. In short, simplicity and the ability to dive deep into the software stack when needed.
Series B funding will help mobile sales productivity company Clari develop its software and marketing operations.
Many startups (and even large software companies) focus on features instead of customers. Stanford professor, Steve Blank, redefines how a software startup should approach... everything.
The business-to-consumer marketing software company will be bought for a 38 percent premium of its stock price as of Thursday.
Marketing automation platforms require just as much planning as any enterprise software solution, yet few invest in the exercise.
Content may be king, but the future of marketing lies in engaging users based on the context of their interactions.
SAP's marketing chief discusses influence, marketing, and the impact on enterprise software vendors. Plus: Five essential tips for successful influencer marketing.
Last year, the software development vendor opened in India as it had a huge developer population which it wanted to connect with. The office could soon expand beyond a sales and marketing to include support and development.
The hardware and software company is losing its CEO and chief marketing officer who are leaving to pursue new investment opportunities.
Sahil Parikh, founder of marketing collaboration tool Brightpod, shares why focusing on making the software clean, and "ridiculously simple" instead of the number of features is more important for success.
The enterprise space is getting more comfortable with social networking tools for internal communication and collaboration, according to the software-as-a-service provider's Marketing Cloud product director Derek Laney.
Adobe executives explain how the software giant is trying to connect consumers with brands through digital marketing down to "the last millisecond."
Infusionsoft is getting $54 million in growth capital to accelerate development of its software, which combines sales, marketing and CRM functions.