e-Campaign is an HTML bulk e-mail and mailing list application for companies, e-zine publishers, and professionals, as well as for...
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The marketing software maker reported a net loss of $15.9 million, or 39 cents per share.
Software development and marketing efforts look set to be the main beneficiaries of a multimillion dollar investment, according to Riak database creator Basho.
Apple's software quality is put under the microscope and one line of thinking is that marketing is driving the bus. There are simpler reasons that make more sense.
The creative software giant tacked on more personalization and geo-location features to the latest Marketing Cloud iteration, leveraging iBeacon compatibility to steer customers toward data-driven marketing.
Made-up words were in abundance during this fall's software conference season. Your dauntless reporter traveled the world to bring back the latest in tech marketing speak. If you want to sound like you're current with today's dubious jargon, here's a quick primer to get you all caught up.
CLAD Genius - #1 Classified ad posting software for over 5+ years. Utilize this tool to mange your campaigns online. The software supports...
The San Francisco-based marketing intelligence company, which touts data science as its core DNA, recently secured $54.7 million in a Series C funding round.
Infor's suite of high-end cloud financial software products include a new user interface, in-memory database technology and more. CloudSuite signals a major shift in the application space. Will CIOs bite?
This group email software and marketing solution takes the time and effort out of sending email newsletters, announcing new products...
The packaged software market is way past obsolete. In this article, we'll take a look at the cloud-based freemium model and explore why it might actually be a winning solution for struggling PC independent software vendors.
Tibco's Engage will get a running start from the company's 2010 acquisition of Loyalty Lab, but the marketing technology bandwagon is crowded. Does Tibco have the secret sauce?
Ahead of its Marketing Cloud Interact 2014 event in San Francisco, the enterprise software giant announced updates to both its Social and Marketing Cloud platforms.
Research shows that enterprise technology spending has grown far beyond IT. CIOs and IT must change or become increasingly marginalized.
Stackify's CEO and VP of Marketing discuss what monitoring/management tools developers/operators need. In short, simplicity and the ability to dive deep into the software stack when needed.
Series B funding will help mobile sales productivity company Clari develop its software and marketing operations.
IBM's chief executive said big data remains the company's biggest emerging unit, but has been helped along by more than 30 acquisitions over the last year.
Aside from the companies noted by Re/Code as potential buyers, ZDNet has learned Cisco has been rumored to be interested too.
Many startups (and even large software companies) focus on features instead of customers. Stanford professor, Steve Blank, redefines how a software startup should approach... everything.
The business-to-consumer marketing software company will be bought for a 38 percent premium of its stock price as of Thursday.
With TribeHR, NetSuite is looking to take its two-tier ERP model and apply it to human capital management software.
Marketing automation platforms require just as much planning as any enterprise software solution, yet few invest in the exercise.
Content may be king, but the future of marketing lies in engaging users based on the context of their interactions.
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