Call centers are important hubs of marketing and customer insights. That's why this Salesforce integrator considers them increasingly central to CRM strategy.
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Following up Adobe and Salesforce.com, among others, Oracle is fleshing out its own marketing cloud strategy.
The new funding will be used to expand sales and marketing for Tidemark, an enterprise performance management company. Tidemark also partnered with New Relic.
While CEOs are leaning hard on their marketing lieutenants to help drive business strategy, most CMOs admit their organizations are still unable to capitalize on the mountains of data they're already collecting.
As social media strategy becomes more important, CIOs and IT have a new lever to drive conversation with peers in marketing and other departments across the company.
Mobile app developers in many regions outside the US and Europe are choosing to develop apps in HTML5 rather than iOS but it's iOS that's earning devs the biggest bucks.
Salesforce CEO Marc Benioff's Dreamforce keynote aimed to fill in blanks between a broad strategy where the Internet of things meets marketing and branding everywhere.
Professional users of the Mac will have interesting choices around price and performance with the arrival of the forthcoming Mac Pro. It also shows that the market segmentation strategy that Steve Jobs enforced within Apple 15 years ago appears to be holding — and working.
The global facility in Singapore will help train staff, partners and clients in Southeast Asia and Oceania, in line with its strategy to strengthen localized products and marketing.
Moves by Optus and Vodafone to reinvent themselves confirm that they've been quite content to milk customers with overpriced data plans, global roaming, and more. Can their new, self-effacing manner right those wrongs?
Big-data success for major supermarket chain meant building a scalable analytics platform – and a team of ‘rock stars’ to keep it running and business-relevant.
The mobile PC market has suffered the worst second quarter performance since the aftermath of the dot.com crash.
Several people have recently departed HTC, but that doesn't mean the company is shutting the doors. There may be marketing strategy changes, a focus only on Asia, or some other strategy we do not yet know about.
Google product managers describe how digital photo company Shutterfly is a case study example of turning big data into business without massive hardware and software investments.
The telco outlines transformation strategy to raise business performance, lift customer experience, and leverage group assets for scale benefits, following its first drop in annual revenue in 14 years.
In the next few years, 50 percent of applications will be hybrid, combine the use of native programming with HTML, and be delivered in a native shell to specific types of devices, according to IBM marketing manager for mobile Jon Baxter.
"Despite Oracle’s extensive marketing efforts, our survey results and our daily inquiries with Oracle customers suggest that Oracle’s strategy and road map for Oracle Fusion Applications isn’t getting through," says Forrester Research.
Starbucks is boosting sales velocity via mobile payments and cutting its spending on traditional marketing courtesy of its digital strategy.
Companies in the region understand the importance of digital marketing, but many do not have a comprehensive roadmap or use data correctly to better engage with customers online.
Feature phone apps will unlikely be the savior for HTML 5 technology due to the device's limited chipset performance and declining market demand, but there is still potential elsewhere.
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