Call centers are important hubs of marketing and customer insights. That's why this Salesforce integrator considers them increasingly central to CRM strategy.
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Following up Adobe and Salesforce.com, among others, Oracle is fleshing out its own marketing cloud strategy.
The new funding will be used to expand sales and marketing for Tidemark, an enterprise performance management company. Tidemark also partnered with New Relic.
While CEOs are leaning hard on their marketing lieutenants to help drive business strategy, most CMOs admit their organizations are still unable to capitalize on the mountains of data they're already collecting.
As social media strategy becomes more important, CIOs and IT have a new lever to drive conversation with peers in marketing and other departments across the company.
Salesforce CEO Marc Benioff's Dreamforce keynote aimed to fill in blanks between a broad strategy where the Internet of things meets marketing and branding everywhere.
Professional users of the Mac will have interesting choices around price and performance with the arrival of the forthcoming Mac Pro. It also shows that the market segmentation strategy that Steve Jobs enforced within Apple 15 years ago appears to be holding — and working.
The global facility in Singapore will help train staff, partners and clients in Southeast Asia and Oceania, in line with its strategy to strengthen localized products and marketing.
Moves by Optus and Vodafone to reinvent themselves confirm that they've been quite content to milk customers with overpriced data plans, global roaming, and more. Can their new, self-effacing manner right those wrongs?
Several people have recently departed HTC, but that doesn't mean the company is shutting the doors. There may be marketing strategy changes, a focus only on Asia, or some other strategy we do not yet know about.
The telco outlines transformation strategy to raise business performance, lift customer experience, and leverage group assets for scale benefits, following its first drop in annual revenue in 14 years.
In the next few years, 50 percent of applications will be hybrid, combine the use of native programming with HTML, and be delivered in a native shell to specific types of devices, according to IBM marketing manager for mobile Jon Baxter.
"Despite Oracle’s extensive marketing efforts, our survey results and our daily inquiries with Oracle customers suggest that Oracle’s strategy and road map for Oracle Fusion Applications isn’t getting through," says Forrester Research.
Starbucks is boosting sales velocity via mobile payments and cutting its spending on traditional marketing courtesy of its digital strategy.
Feature phone apps will unlikely be the savior for HTML 5 technology due to the device's limited chipset performance and declining market demand, but there is still potential elsewhere.
Oracle is positioning itself as a cloud and big data partner who can cut your costs and boost performance. Will tech leaders buy into this "holistic aggregate strategy"?
CEO Larry Ellison has unveiled an ambitious cloud strategy built around an all-Oracle IT stack, but has failed to give evidence at Oracle Open World of performance or cost advantages over rivals.
Nokia's traditional "sell as many phones as possible" strategy could be ditched in favor of working with European operators -- like it has done with AT&T -- to launch a new marketing pitch for Windows Phone 8.
Pro X updates are "terrific" and "incredible" and same with the new Aperture features. Apple has its own strategy for its high-performance tools and that direction may, or may not fit in with the workflows of longtime Mac content creators.
This marketing strategy might increase the possibility of Evernote’s success and help it break the "spell" of failure in China.
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