Microsoft Corporate Strategy Vice President Jeff Teper talks about Microsoft's thinking on everything from its Minecraft acquisition, to how the leadership team is evaluating what's core to the company.
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With the Microsoft deal now behind it, Nokia is setting out the strategy for its three remaining businesses.
Microsoft's desire to turn subscription revenue may enable enterprises to garner leverage for other products they use when negotiation time comes around.
Microsoft's next CRM release codenamed 'Vega,' available in cloud and on-premises flavors, is due in the fourth quarter of 2014.
Microsoft may be phasing out usage of both 'Nokia' and 'Windows Phone' in its advertising and marketing materials as soon as this holiday season.
Six months into his tenure as CEO, Satya Nadella is already having a significant impact on Redmond's complacency. We debate the prospects for Nadella's Microsoft.
Satya Nadella has built a confident and believable strategy for Microsoft. The next step is to deliver on it.
Microsoft has brought in a former Best Buy exec to head its Consumer Channels Group, which handles sales and marketing relationships with OEMs, operators and retail partners.
Microsoft is making major changes to the company and Nokia strategy, while also actively updating the Surface Pro 3. Swappa is feeding my smartphone addiction.
Could Xbox-branded smartphones, tablets, smartwatches, smartglasses, and home automation devices be Microsoft's "mobile-first world" strategy? Or is Microsoft planning to carve off the brand so it can better focus on enterprise?
If Microsoft is working on an Android and iOS friendly fitness band, it would fit neatly into its new strategy of promoting its services even when it can't sell you Windows.
Microsoft Internet Explorer officials are attempting to distance themselves from a paid social-media effort by an advocate marketing company meant to promote Microsoft's IE browser.
Call centers are important hubs of marketing and customer insights. That's why this Salesforce integrator considers them increasingly central to CRM strategy.
Microsoft is consolidating teams in Office, Windows, Surface and Perceptive Pixel to work on a unified digital inking strategy and set of technologies.
Following up Adobe and Salesforce.com, among others, Oracle is fleshing out its own marketing cloud strategy.
Tony Prophet, most recently an HP Senior Vice President of Operations, is the new head of Windows Marketing.
While CEOs are leaning hard on their marketing lieutenants to help drive business strategy, most CMOs admit their organizations are still unable to capitalize on the mountains of data they're already collecting.
As social media strategy becomes more important, CIOs and IT have a new lever to drive conversation with peers in marketing and other departments across the company.
The last gasp of Nokia's devices unit before it gets sold to Microsoft is a radical departure from its normal Windows Phone smartphone strategy: three devices running Android.
Microsoft has surpassed the 200 million licenses sold milestone with Windows 8, according to Vice President of Marketing Tami Reller.
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