An Internet of Things strategy can help reduce daily cost operations for businesses, but only if it's extracting the right data, new research from Microsoft and Telsyte has revealed.
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Microsoft shared a bit of its pricing strategy for Windows 10, and provided he first public demonstration of Windows 10 mobile.
Microsoft has yet to launch a single flagship model across all major US wireless carriers in the history of Windows Phone. Their focus on the low- to mid-range market may be part of why Windows Phone market share remains low.
Microsoft Corporate Strategy Vice President Jeff Teper talks about Microsoft's thinking on everything from its Minecraft acquisition, to how the leadership team is evaluating what's core to the company.
With the Microsoft deal now behind it, Nokia is setting out the strategy for its three remaining businesses.
Microsoft's desire to turn subscription revenue may enable enterprises to garner leverage for other products they use when negotiation time comes around.
Microsoft's next CRM release codenamed 'Vega,' available in cloud and on-premises flavors, is due in the fourth quarter of 2014.
Microsoft may be phasing out usage of both 'Nokia' and 'Windows Phone' in its advertising and marketing materials as soon as this holiday season.
Microsoft is about to find out whether the world agrees that the Surface Pro 3 really can replace a MacBook Air.
Six months into his tenure as CEO, Satya Nadella is already having a significant impact on Redmond's complacency. We debate the prospects for Nadella's Microsoft.
Satya Nadella has built a confident and believable strategy for Microsoft. The next step is to deliver on it.
Microsoft has brought in a former Best Buy exec to head its Consumer Channels Group, which handles sales and marketing relationships with OEMs, operators and retail partners.
Microsoft is making major changes to the company and Nokia strategy, while also actively updating the Surface Pro 3. Swappa is feeding my smartphone addiction.
Microsoft's plan is to tout Windows value and the ability to run native and Web apps, full Office, desktop apps and work with existing peripherals in its battle with Google's Chromebook.
Could Xbox-branded smartphones, tablets, smartwatches, smartglasses, and home automation devices be Microsoft's "mobile-first world" strategy? Or is Microsoft planning to carve off the brand so it can better focus on enterprise?
If Microsoft is working on an Android and iOS friendly fitness band, it would fit neatly into its new strategy of promoting its services even when it can't sell you Windows.
Can the Surface Pro 3 replace your Windows laptop? Probably. Can it replace a MacBook Air for a professional writer whose workflow is built around that device? Probably not. Unfortunately, Microsoft's key messages at last month's launch event encouraged reviewers to try exactly that, with predictable results.
Microsoft Internet Explorer officials are attempting to distance themselves from a paid social-media effort by an advocate marketing company meant to promote Microsoft's IE browser.
Call centers are important hubs of marketing and customer insights. That's why this Salesforce integrator considers them increasingly central to CRM strategy.
In another example of Microsoft's mobile-first strategy, the company is expected to make the Android tablet version of its core touch-first Office apps available months ahead of the Windows 8 variant.
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