Microsoft has revealed that it will be renaming Nokia Lumia to Microsoft Lumia as part of its efforts to phase out the Nokia brand.
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Nokia was the only company among 39 leading technology brands able to prove it was paying its manufacturing workers a living wage above the official minimum, according to a new report by Baptist World Aid Australia.
Nokia could have gone with Android a couple of years ago and had the leading Android camera phone line and maybe even leading smartphone brand today, but rolling out a Kindlefied version on low end hardware isn't a recipe for success.
The Nokia brand looks to have been relegated to feature phones under Microsoft, but Nokia can still re-enter the device market in the not too distant future.
Nokia is recharting its maps strategy with a new unified brand as well as the acquisition of Earthmine.
Nokia CEO Stephen Elop told analysts on Thursday that the Windows Phone ecosystem, and its own device hopes, will improve as mobile operators' concerns grow over a two operating system world - and if Microsoft decides to make an own-brand phone.
Nokia continues to differentiate and optimize the Lumia devices so that they are clearly the Windows Phone brand to purchase at this time. Nokia Maps gets a nice update to improve the functionality.
Beleaguered mobile manufacturer Nokia is considering the sale of its luxury Vertu brand as it looks to focus on its core businesses.The company is deliberating over whether to unload the high-end Vertu handset unit to private equity firm Permira for around €200m (£162.
Nokia's Lumia 610 faces entrenched opposition in the developed world. But, in developing markets, where the Nokia brand is strong and a decision about which platform to favor has not been made, it is on firmer footing.
Nokia is to abandon its Ovi brand, the handset manufacturer said on Monday.The company had been pushing the mobile services brand hard since its 2007 launch, but the Ovi services will rebranded as 'Nokia services' later this year.
My Nokia contact just let me know some disappointing, but not fully unexpected, news that the New York and Chicago Flagship stores would be closing soon. We heard a couple days ago that the UK Regent Street store was closing and it seems it just hasn't made economic sense to continue with a retail presence in the UK or US given the current economic crisis and environment we are currently in. They will continue to work on developing their brand awareness in the US, but just not through a direct retail store.
In addition to the amazing new upcoming Nokia N97 Nokia announced some service upgrades at Nokia World 2008. In particular there are new versions of Nokia Maps and Nokia Messaging. Nokia Maps gives you new features like high resolution aerial images, 3D landmarks, ability to share your location, and the capability to preplan your route and have it sent to your device. The new Nokia Messaging client integrates email and IM (from Yahoo!, Windows Live, Google and AOL). These two updated services are now also brought into the Ovi brand as Maps on Ovi and Mail on Ovi.
Where is Nokia's RAZR or Chocolate competitor? These devices have had success due to their slim, sexy design and the naming scheme helps embed the brand into consumers. Nokia is now going to start using some names in their new releases as well and admit they need to come up with a slim phone too.
The North Sydney-based company moodmessaging has pulled off a rare coup, striking a deal to have its 'IamEmo' multimedia messaging product pre-loaded into a forthcoming Nokia phone model.Moodmessaging's IamEmo brand features an animated chameleon lizard character, called Emo, which uses colour to help convey a range of emotions.
Nokia has launched a new regional brand strategy campaign for theAsia Pacific market which will encompass the mobile phone manufacturer's newrange of products and services.
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