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August 17, 2007 by

Do companies benefit from social networking?

According to two U.S. researchers, fewer degrees of separation make companies more innovative. They've studied the innovative performance of about a thousand companies in various industries over a six-year period. And they've concluded that "companies that network and form strategic alliances are more creative and develop more patented inventions than those that don't." Even if the conclusion sounds right, basing it on patent numbers might be questionable. Read more and tell me what you think.


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