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SAP is shifting. The brand is changing to embrace more than just big customers. The product lines are getting more cloud-y. And the partners are a mixed lot with some selling to SMBs and others to huge entities. But these changes will impact the partners and specific product lines, too. How will it sort out?
Competitors may have "20 years' headstart" in ERP and CRM systems, but Redmond sees opportunity in offering flexibility at more cost-effective means.
Rising backlash over Apple iPad's "misleading 4G claims" serve as wakeup call for tech industry to pay more attention to marketing language and service recovery, say market watchers, who note this as critical to retain customers.
Swedish networking giant boosts stake in joint venture with LG from 50 to 75 percent in move to expand presence in South Korean market.
Efforts to mitigate climate risks mainly on cutting energy use, with few small and midsize firms actively investing in green products and services despite expected increase in market demand, new study reveals.
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Besides fundamentals, important for tech logos to feature intelligent and sharp design to reflect fast pace of industry, designers say, as Microsoft's new Windows 8 insignia attracts mixed reviews.
Ric Parker, Rolls-Royce Group's director of research and technology, sees IT's role driving the aviation giant's success further, particularly with simulation and data mining.
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Design makeover a must and expected if Twitter wants to grow user base and revenue to battle social media rivals as well as secure market share and ad dollars, analysts say.
Face recognition software may offer businesses targeted marketing and advertising opportunities, industry watchers note, but privacy advocates and consumers say privacy issues a concern.
Fashion social network and video technology services provider find their respective niches to differentiate themselves in market, earning industry recognition on Red Herring Asia Top 100 list.
Being first in online space doesn't ensure long-term success, whereas second-movers or "fast followers" possibly better positioned to capture major market share, industry watchers note.
While acknowledging that social networks are good to learn about a company's products, users are unwilling to engage with brands on these platforms, new study reveals.
Small and midsize firms already on social platforms to market themselves but lack sophisticated, substantive strategies to meet expectations of online users, insiders note.
Enterprise-focused players view consumerization as opportunity to bump up portfolio of products and services for businesses, rather than threat to their survival.
Conventional online businesses say daily deal portals complement their primary business and point to innovation as means to ensure long-term sustainability.
Shipments of Android phones surpassed Symbian-based ones during fourth quarter of last year, according to new report.
New CEO Leo Apotheker is betting on WebOS to help the old school tech company score some coolness points with consumers.
Tools able to push customized marketing messages allow customers to specify privacy level and choose preferred channel of communications so businesses can send most relevant content, says exec.
Businesses in Asia underestimate consumer interest and willingness to pay for green-certified goods, leaving large market potential untapped, new study finds.
Company says Symbian will remain its primary platform for enterprise handsets, even after its top-end MeeGo OS is released.
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