Productivity+brand

Showing results 1 to 20 of 42

'Confusion marketing' prevalent in some IT sales

Rising backlash over Apple iPad's "misleading 4G claims" serve as wakeup call for tech industry to pay more attention to marketing language and service recovery, say market watchers, who note this as critical to retain customers.

March 30, 2012 by

Hong Kong SMBs not tapping green demand

Efforts to mitigate climate risks mainly on cutting energy use, with few small and midsize firms actively investing in green products and services despite expected increase in market demand, new study reveals.

February 28, 2012 by

What makes a good IT logo?

Besides fundamentals, important for tech logos to feature intelligent and sharp design to reflect fast pace of industry, designers say, as Microsoft's new Windows 8 insignia attracts mixed reviews.

February 24, 2012 by

IT increasingly propels biz excellence

Ric Parker, Rolls-Royce Group's director of research and technology, sees IT's role driving the aviation giant's success further, particularly with simulation and data mining.

February 14, 2012 by

SmartShop - Shopping List Manager

SmartShop Highlights: Track your personal shopping patterns within each store to expedite shopping trips and eliminate retracing your...

March 22, 2015 By Cotsware

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