The success of every department depends on the CxO's fluency of the apps and underlying cloud technology that power -- and are produced by -- organizations in the digital age.
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LinkedIn has been fine-tuning its business strategies around more specialized digital publishing, marketing and recruiting solutions -- strategies that appear to be working well thus far.
Adobe's latest Digital Index report highlights how retailers depended on Google's shopping ads in the fourth quarter, but chief marketing officers were more than willing to experiment on Microsoft's Bing and Facebook.
Teradata plans to use Appoxee's portfolio to bolster its Integrated Marketing Cloud and fuel growth its overall growth in the digital marketing space.
Oracle's acquisition of Datalogix complements the purchase of BlueKai and rounds out its data cloud.
With new chiefs steering Europe's digital destiny, can the vision for a single telecoms market survive?
After a changing of the guard at the top of the European Commission, Europe is once again turning up the heat on its plan to have a digital single market across the continent.
Gartner's latest survey suggests that 51 percent of companies plan to up their digital marketing budgets by an average of 17 percent for the upcoming year.
The Pennsylvania-based Cadient is a full-service marketing agency that serves life sciences companies in the pharmaceutical, biotechnology, consumer health and medical device industries.
Admitting the initial fear in launching the digital marketplace was simply "looking stupid," Evernote's CEO says it turned out to be a grand success.
Sponsored by Cisco
How the evolution of the Internet of Everything will transform the retail industry
Marketo formalizes an initiatives to boost the digital marketing talent pool via research as well as partnerships with universities.
It looks like the PC market will live for at least another quarter. New sales figures from the U.S. retail channel show slight gains over last year during the back-to-school buying season. Apple had the most impressive results, with sub-$300 notebooks (including Chromebooks) also doing well.
SAP is pushing its Customer Engagement and Commerce suite as a way firms can take advantage of technologies for sales and marketing across all their digital channels.
Online retail accounts for just 1 percent of the total market and is expected to remain through to 2018 amid tough competition from physical stores and delays in infrastructure rollout to boost broadband connectivity.
Shifts in marketing have had a major impact on IT. Here's what you need to know about digital transformation and changing roles in the C-suite.
Powerful trends like cloud, mobility, and big data — as well as disruptive innovations like 3D printing and the IoT — are reshaping the IT industry. So it's no surprise that the tech job market is changing right along with it.
Australian tech startup Neon Stingray looks set to become the local face of French digital and technology marketing company Valtech, after being bought out by the Parisian organisation.
Latest Altimeter Group study finds CMOs leading many digital transformation initiatives. But they stand on the shoulders of IT.
CIOs say marketing leaders lack focus. Chief marketing officers say IT is too slow. But both claim they are working closer with each other on digital projects.
Microsoft has brought in a former Best Buy exec to head its Consumer Channels Group, which handles sales and marketing relationships with OEMs, operators and retail partners.
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