Research shows that budgets for marketing technology continue to grow, creating greater independence from the CIO and IT.
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Digital Transformation is everywhere. The new consumer is empowered and expects personalized, intelligent products and services. Companies need to interact with these consumers in real-time, based on a 360-degree view, to satisfy them and meet their needs. The segment of one is the key theme.
CEO research on digital business from PwC has profound implications for the success of every CIO.
Singtel is set to ramp up its focus on digital marketing, regional premium video, and advanced analytics, while scrapping other digital initiatives within its group digital life businesses that have been deemed unscalable following a review.
Home and office robotics are poised to soar, but consumers need a push. Savvy retailers can shape the market and guide customer behavior through education.
In addition, Adobe delivered digital annualized recurring revenue to $2.09 billion. Adobe Marketing Cloud revenue was $311 million
Adobe is a player now and they hold their own with unique twists and turns against all major players in the marketing cloud space. But they have things they must do that will carry them to the next level. They do put on a helluva conference.
Adobe is broadening its Marketing Cloud to physical environments via multiple screens and channels.
The success of every department depends on the CxO's fluency of the apps and underlying cloud technology that power -- and are produced by -- organizations in the digital age.
LinkedIn has been fine-tuning its business strategies around more specialized digital publishing, marketing and recruiting solutions -- strategies that appear to be working well thus far.
Adobe's latest Digital Index report highlights how retailers depended on Google's shopping ads in the fourth quarter, but chief marketing officers were more than willing to experiment on Microsoft's Bing and Facebook.
Teradata plans to use Appoxee's portfolio to bolster its Integrated Marketing Cloud and fuel growth its overall growth in the digital marketing space.
Oracle's acquisition of Datalogix complements the purchase of BlueKai and rounds out its data cloud.
With new chiefs steering Europe's digital destiny, can the vision for a single telecoms market survive?
After a changing of the guard at the top of the European Commission, Europe is once again turning up the heat on its plan to have a digital single market across the continent.
Gartner's latest survey suggests that 51 percent of companies plan to up their digital marketing budgets by an average of 17 percent for the upcoming year.
The Pennsylvania-based Cadient is a full-service marketing agency that serves life sciences companies in the pharmaceutical, biotechnology, consumer health and medical device industries.
Admitting the initial fear in launching the digital marketplace was simply "looking stupid," Evernote's CEO says it turned out to be a grand success.
Sponsored by Cisco
How the evolution of the Internet of Everything will transform the retail industry
Marketo formalizes an initiatives to boost the digital marketing talent pool via research as well as partnerships with universities.
It looks like the PC market will live for at least another quarter. New sales figures from the U.S. retail channel show slight gains over last year during the back-to-school buying season. Apple had the most impressive results, with sub-$300 notebooks (including Chromebooks) also doing well.
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