Teradata plans to use Appoxee's portfolio to bolster its Integrated Marketing Cloud and fuel growth its overall growth in the digital marketing space.
Showing results 1 to 20 of 512
With so many competing demands how do tech chiefs know what to focus on and when? Here are five ways CIOs can help make the right choices.
National Australia Bank has seen a decline in its cash earnings for the 2014 full year to September 30, 2014, but the bank remains confident that its technology strategy will help drive success.
It looks like the PC market will live for at least another quarter. New sales figures from the U.S. retail channel show slight gains over last year during the back-to-school buying season. Apple had the most impressive results, with sub-$300 notebooks (including Chromebooks) also doing well.
Online retail accounts for just 1 percent of the total market and is expected to remain through to 2018 amid tough competition from physical stores and delays in infrastructure rollout to boost broadband connectivity.
Microsoft has brought in a former Best Buy exec to head its Consumer Channels Group, which handles sales and marketing relationships with OEMs, operators and retail partners.
When a retail marketing services provider found itself with a huge repository of data, it knew it spelled opportunity.
Call centers are important hubs of marketing and customer insights. That's why this Salesforce integrator considers them increasingly central to CRM strategy.
Sponsored by Cisco
Paul Schottmiller, Global Retail and Consumer Products at Cisco Consulting Services discusses a new success formula in the retail industry; the 4 Ps of Performance; Precision, Prediction and Platform. How will IOE and technology enabled advancements play a role in delivering on these new benchmarks.
It's long been rumored that Amazon will produce its own smartphone to compete with the major players in the space. It looks like Tesco may beat them to it.
This week, the vast majority of our government tech news revolves around cybersecurity, and, by extension, which is the lesser of two evils. We're seeing some awareness improvements in retail, but the price of America's protection against terrorism may be the loss of jobs and tech leadership around the globe.
After the humongous success of the Moto G in India, Motorola shows a take-no-prisoners strategy with the upcoming budget smartphone, the E
Following up Adobe and Salesforce.com, among others, Oracle is fleshing out its own marketing cloud strategy.
Can the retail giant emulate Amazon's ecosystem-building success?
While CEOs are leaning hard on their marketing lieutenants to help drive business strategy, most CMOs admit their organizations are still unable to capitalize on the mountains of data they're already collecting.
As social media strategy becomes more important, CIOs and IT have a new lever to drive conversation with peers in marketing and other departments across the company.
HTC has had a tough couple of years and 2014 will be a defining year for them. HTC chairwoman Cher Wang recently shared some of their plans to turn things around in 2014.
Singapore is bubbling over with tech startups as seed money, talent, and interest are all coming together within its borders. Zopim is a Singapore startup that has achieved success in the online customer interaction space. Abhiroop Basu shares the general and cultural-specific challenges that Zopim faced as a startup.
Before starting up, finding your product-market fit first is key. Identifying your customer, figuring out a right approach, and then creating the right product to fit your market is a great strategy for startup success.
Salesforce CEO Marc Benioff's Dreamforce keynote aimed to fill in blanks between a broad strategy where the Internet of things meets marketing and branding everywhere.
The best of ZDNet, delivered
- 1 33 ways to improve your iPhone's battery life
- 2 Perfectly legal ways you can still get Windows 7 cheap (or even free)
- 3 How much does an iPhone 6 really cost? (Hint: It's way more than $199)
- 4 Seven privacy settings you should change immediately in iOS 8
- 5 So you have an app idea and want to make a bajillion bucks