Teradata plans to use Appoxee's portfolio to bolster its Integrated Marketing Cloud and fuel growth its overall growth in the digital marketing space.
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National Australia Bank has seen a decline in its cash earnings for the 2014 full year to September 30, 2014, but the bank remains confident that its technology strategy will help drive success.
Microsoft has brought in a former Best Buy exec to head its Consumer Channels Group, which handles sales and marketing relationships with OEMs, operators and retail partners.
When a retail marketing services provider found itself with a huge repository of data, it knew it spelled opportunity.
Call centers are important hubs of marketing and customer insights. That's why this Salesforce integrator considers them increasingly central to CRM strategy.
Sponsored by Cisco
Paul Schottmiller, Global Retail and Consumer Products at Cisco Consulting Services discusses a new success formula in the retail industry; the 4 Ps of Performance; Precision, Prediction and Platform. How will IOE and technology enabled advancements play a role in delivering on these new benchmarks.
After the humongous success of the Moto G in India, Motorola shows a take-no-prisoners strategy with the upcoming budget smartphone, the E
Following up Adobe and Salesforce.com, among others, Oracle is fleshing out its own marketing cloud strategy.
Can the retail giant emulate Amazon's ecosystem-building success?
While CEOs are leaning hard on their marketing lieutenants to help drive business strategy, most CMOs admit their organizations are still unable to capitalize on the mountains of data they're already collecting.
As social media strategy becomes more important, CIOs and IT have a new lever to drive conversation with peers in marketing and other departments across the company.
HTC has had a tough couple of years and 2014 will be a defining year for them. HTC chairwoman Cher Wang recently shared some of their plans to turn things around in 2014.
Singapore is bubbling over with tech startups as seed money, talent, and interest are all coming together within its borders. Zopim is a Singapore startup that has achieved success in the online customer interaction space. Abhiroop Basu shares the general and cultural-specific challenges that Zopim faced as a startup.
Before starting up, finding your product-market fit first is key. Identifying your customer, figuring out a right approach, and then creating the right product to fit your market is a great strategy for startup success.
Salesforce CEO Marc Benioff's Dreamforce keynote aimed to fill in blanks between a broad strategy where the Internet of things meets marketing and branding everywhere.
Google plans to tackle the retail space this year to promote its gadgets -- through snow globe-shaped Winter Wonderlabs.
From Cyber Monday on December 2, consumers can get their hands on Qualcomm's Tog smartwatch.
According to a new report, Microsoft is aiming to sell 16 million Windows tablets this holiday season. Maybe its alleged $405 million retail Windows marketing budget for FY'14 will help.
The global facility in Singapore will help train staff, partners and clients in Southeast Asia and Oceania, in line with its strategy to strengthen localized products and marketing.
Using HP Vertica, Guess can increasingly predict how to satisfy its shopping customers. At the same time, Guess' IT organization came to grips with adopting and implementing a big data platform to bring more of a democratization of data and better access to its employees.