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Focusing on ROI exclusively works against you, not for you. Are you giving customers the experience they want, or the experience you think they want? In the short term, your approach can cost you customer engagement. In the long term, it can erode your customer base.
Harvard Business School professor, Frank V. Cespedes, debates the value of social media and offers important and practical advice to companies and marketers.
Infor is touting benefits such as faster ROI and a reduced total cost of ownership with the new platform.
Singapore SMBs should start "small" to justify their ROI and need to take the first step or be left behind, and the availability of pooled resources such as data scientists could encourage adoption, suggest participants in a ZDNet online dialogue.
Canalys predicts the IT security spending market will reach $30.1 billion in 2017 and grow at a 7 percent compound annual growth rate from now until then. Security spending is growing faster than overall IT spend.
SpotLighter is a customer acquisition system designed specifically for use by exhibitors at tradeshows and industry events. It allows...
Just about every company seems to have a rapidly growing portfolio of social media applications today. This is fragmenting our knowledge, locking us in, reducing business utility, and holding back ROI for our organizations.
The gamification of diet and exercise has already started — as has the sharing of health information voluntarily. Just wait until the health care discounts kick in.
When you call a business, ChoiceView allows you to talk or chat on your iOS device while you see documents, images, forms and menus...
Many small businesses are investing in mobile search and local marketing campaigns. Make sure the tool or service your company chooses is backed by thorough analytics.
For a positive acquisition, considering the return on investment in terms of strategy and value, and the right team with strong communicative abilities are crucial.
Sponsored by SAP
I am, at least for now. But others are walking the talk much better than me.
Richard Schulze wants to buy the part of Best Buy he doesn't already own. He'll need an Amazon-killing plan to line up funding.
Advertising on social networks allow businesses to better target relevant audience compared with traditional ads but success of campaign still depends on execution, say market players.
Sponsored by SAP
Everyone’s got a point-of-view about Bring Your Own Device. SAP and NetBase went and investigated this, and came back with the top things that people love and hate about BYOD.
Microsoft is taking a hefty goodwill writedown for its 2007 purchase of aQuantive. The acquisition didn't deliver the ROI the software giant hoped for.
A review of the Australian Taxation Office's (ATO) change program, completed this month by CPT Global, has found that the office is now making savings of around $150 million per annum.
Country issues call for collaboration worth S$21 million (US$16.5 million) to develop "high-impact, sector-specific" software-as-a-service products to help smaller companies lower costs.
Measurable return on investment may be fast and furious in the initial cloud implementation, but the real business value comes later -- and is impossible to measure.
Social media marketing requires a standard of measurement across the industry, and market players say rating companies can bring "discipline" in this area while aspects of CRM metrics should also be integrated.
Unified hopes to attract major advertisers and their agencies with a platform that it says helps them extract ROI from social media efforts.
CEO admits it was too hasty and unfocused in launching products previously, and plans to simplify product lines down to audio and tablet products to nurse ailing company back to health.
The best of ZDNet, delivered
- 1 Perfectly legal ways you can still get Windows 7 cheap (or even free)
- 2 34 ways to improve your iPhone's battery life
- 3 How much does an iPhone 6 really cost? (Hint: It's way more than $199)
- 4 So you have an app idea and want to make a bajillion bucks
- 5 ZDNet Cloud TV: Impact of cloud on HR (highlights)