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2011 MPSA Leadership Awards

The MPSA Board of Directors review nominees and selects the winners. Judges consider MPS best practices, operational fit, flexibility and growth, as well as business benefits and ROI. The annual competition is open to any company or vendor involved in the MPS market. Categories include corporate end users, manufacturers, components and logistical providers, and dealers.

July 11, 2011

Calculating the ROI of corporate blogging

Charlene Li of Forrester is working on a framework for measuring the ROI of blogging for organization, especially those that are concerned about the possible risks of have less control over information flow. Among the benefits she cites are lower-cost public relations, reaching influential enthusiast communities, increased responsiveness to consumer concerns, improved employee innovation and productivity and improved stock price with greater visibility into the organization.

October 3, 2006 by

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