Roi+infrastructure

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April 18, 2016 by

Digital priorities for the CIO in 2016

In an era of fast change, disruptive tech, and too many priorities, what will the CIO really need to focus on this year to deliver combined technical and business leadership that will guide their organizations into the future?

April 20, 2015 by

That ROI-driven process just cost you a customer

Focusing on ROI exclusively works against you, not for you. Are you giving customers the experience they want, or the experience you think they want? In the short term, your approach can cost you customer engagement. In the long term, it can erode your customer base.

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