Oktopost is a great solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost...
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Many small businesses are investing in mobile search and local marketing campaigns. Make sure the tool or service your company chooses is backed by thorough analytics.
CEO admits it was too hasty and unfocused in launching products previously, and plans to simplify product lines down to audio and tablet products to nurse ailing company back to health.
Country sees traction in companies adopting common mobile services "enablers" co-developed as part of government-led IT roadmap, Intelligent Nation 2015, and plans for further rollouts, says ICT regulator.
Clearly, it's ROI. Hence, not only does this say a lot about the growing influence of variable data printed marketing materials, it suggests to me that VDP is about to bloom outwards in other key areas that have been hesitant to adopt. That includes marketing collateral for sure, but I'm also watching for tailored informational material like newsletters, conference schedules, educational curricula, possibly even municipal or county notices targeted to specific residences.
Globe Telecom achieves faster time-to-market services, better targeted campaigns and improved customer satisfaction with help of IBM's service delivery platform, says exec from the Philippine telco.
Keep with you at all times the Rules & Concepts of running a profitable business. They are simple rules that apply to all companies...
Mobile app developers should build revenue model on combination of advertising and in-app purchases, even if virtual goods are proving to yield bigger returns, note market watchers.
Web-exclusive content increasingly becoming viable channel for content producers and advertisers to increase viewer reach as well as revenue.
What can you do right now to improve your Business? Suppose a veteran change agent walked into your business today - what steps would...
Organizations in Asia continue to view pricing as important criterion in choosing technology partner but its impact on final decision should be weighed alongside other key factors.
As the trends toward increased accountability and technical innovation continue their rise in popularity and ROI among the business community, the digital channels have consumed the top slots for new marketing spending. The study shows that for the first time in two years marketers and their service providers reported across-the-board increases in revenue, marketing expenditures, and profitability compared with both the fourth quarter of 2009 and the same quarter last year (SQLY). Their optimism about the second quarter also grew.
Despite the growth of BI, achieving ROI remains a challenge; video interview with Michael Corcoran, Chief Marketing Officer of Information Builders.
Why latency could hurt ROI on search marketing campaigns
This post is a warning for folks that they need to end their debating before they are fired, or as we like to call it during these times "downsized."
30% of managers plan to use e-mail marketing and 32% - search marketing, according to Sapient. 38% said that search is the channel providing the greatest ROI to managers’ organizations. 28% of marketers thing that search will increase spending the most in the next 6 to 12 months
Does a million plus views of a corporate marketing “viral film” at YouTube translate into a guaranteed brand touchdown?AdAge says "Better ROI from YouTube Video Than SuperBowl Spot,” referencing “Dove Evolution.
Why Paid Search May NOT Be the Best ROI For Your Incremental DollarJeff Glueck, Travelocity Chief Marketing Officer, is on a mission, and he brought that mission to Shop.org today.
If your company is facing a multi-million dollar tech acquisition, deployment or marketing decision, those pricey analyst reports have the promise of a multiple return on investment.While that ROI is commonplace, there are some things about how companies market these reports to you that you might want to know.
A recent study by Jupiter Research showed that 50% of all large marketers and over 30% of small marketers had trouble managing their own search engine marketing campaigns. Search engine marketers are also moving beyond simple click-thru tracking and focusing on detailed conversion data and ROI.
A Scottish company is offering to replace unused Siebel desk licences for free in a bid to promote what it claims to be a superior 'toolkit' approach to CRM