Showing results 1 to 18 of 18

March 27, 2014 By Oktopost


Oktopost is a great solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost...

January 24, 2011

Variable Data Gets the Nod from Catalogers

Clearly, it's ROI. Hence, not only does this say a lot about the growing influence of variable data printed marketing materials, it suggests to me that VDP is about to bloom outwards in other key areas that have been hesitant to adopt. That includes marketing collateral for sure, but I'm also watching for tailored informational material like newsletters, conference schedules, educational curricula, possibly even municipal or county notices targeted to specific residences.

May 22, 2010 By JMV North America

Pocket Exec

Keep with you at all times the Rules & Concepts of running a profitable business. They are simple rules that apply to all companies...

March 31, 2010 By JMV North America

The Business Mechanic

What can you do right now to improve your Business? Suppose a veteran change agent walked into your business today - what steps would...

September 9, 2010

Digital More Popular than Print in Latest DMA Report

As the trends toward increased accountability and technical innovation continue their rise in popularity and ROI among the business community, the digital channels have consumed the top slots for new marketing spending. The study shows that for the first time in two years marketers and their service providers reported across-the-board increases in revenue, marketing expenditures, and profitability compared with both the fourth quarter of 2009 and the same quarter last year (SQLY). Their optimism about the second quarter also grew.

February 4, 2008

38% of marketers think search ads have the best ROI

30% of managers plan to use e-mail marketing and 32% - search marketing, according to Sapient. 38% said that search is the channel providing the greatest ROI to managers’ organizations. 28% of marketers thing that search will increase spending the most in the next 6 to 12 months

September 8, 2005 by

Getting ready to buy a $3,000 research report? Read this first

If your company is facing a multi-million dollar tech acquisition, deployment or marketing decision, those pricey analyst reports have the promise of a multiple return on investment.While that ROI is commonplace, there are some things about how companies market these reports to you that you might want to know.

April 2, 2004 by

68% of companies track sales referred by search engines

A recent study by Jupiter Research showed that 50% of all large marketers and over 30% of small marketers had trouble managing their own search engine marketing campaigns. Search engine marketers are also moving beyond simple click-thru tracking and focusing on detailed conversion data and ROI.


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