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July 28, 2003 By


Affiliate software can be used as a lead management or ad tracking tool. Integrates with PayPal's IPN system, or can be modified to...

March 27, 2014 By Oktopost


Oktopost is a great solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost...

April 20, 2015 by

That ROI-driven process just cost you a customer

Focusing on ROI exclusively works against you, not for you. Are you giving customers the experience they want, or the experience you think they want? In the short term, your approach can cost you customer engagement. In the long term, it can erode your customer base.


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