Oktopost is a great solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost...
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Many small businesses are investing in mobile search and local marketing campaigns. Make sure the tool or service your company chooses is backed by thorough analytics.
Clearly, it's ROI. Hence, not only does this say a lot about the growing influence of variable data printed marketing materials, it suggests to me that VDP is about to bloom outwards in other key areas that have been hesitant to adopt. That includes marketing collateral for sure, but I'm also watching for tailored informational material like newsletters, conference schedules, educational curricula, possibly even municipal or county notices targeted to specific residences.
As the trends toward increased accountability and technical innovation continue their rise in popularity and ROI among the business community, the digital channels have consumed the top slots for new marketing spending. The study shows that for the first time in two years marketers and their service providers reported across-the-board increases in revenue, marketing expenditures, and profitability compared with both the fourth quarter of 2009 and the same quarter last year (SQLY). Their optimism about the second quarter also grew.
Despite the growth of BI, achieving ROI remains a challenge; video interview with Michael Corcoran, Chief Marketing Officer of Information Builders.
Why latency could hurt ROI on search marketing campaigns
Keep with you at all times the Rules & Concepts of running a profitable business. They are simple rules that apply to all companies...
30% of managers plan to use e-mail marketing and 32% - search marketing, according to Sapient. 38% said that search is the channel providing the greatest ROI to managers’ organizations. 28% of marketers thing that search will increase spending the most in the next 6 to 12 months
Does a million plus views of a corporate marketing “viral film” at YouTube translate into a guaranteed brand touchdown?AdAge says "Better ROI from YouTube Video Than SuperBowl Spot,” referencing “Dove Evolution.
What can you do right now to improve your Business? Suppose a veteran change agent walked into your business today - what steps would...
Why Paid Search May NOT Be the Best ROI For Your Incremental DollarJeff Glueck, Travelocity Chief Marketing Officer, is on a mission, and he brought that mission to Shop.org today.
If your company is facing a multi-million dollar tech acquisition, deployment or marketing decision, those pricey analyst reports have the promise of a multiple return on investment.While that ROI is commonplace, there are some things about how companies market these reports to you that you might want to know.
A recent study by Jupiter Research showed that 50% of all large marketers and over 30% of small marketers had trouble managing their own search engine marketing campaigns. Search engine marketers are also moving beyond simple click-thru tracking and focusing on detailed conversion data and ROI.
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