The updates come to life within Adobe Campaign, one of the six services that fall into the Marketing Cloud suite.
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Technology-based services continue to perform well even in a difficult year.
A subsidiary of France's second biggest banking group has introduced a novel money transfer service tied to Twitter.
The integrated offering is the first of several bundles planned by the SMB cloud business apps developer.
Online restaurant reservation service, Chope, inks partnerships with a lifestyle news website in China as well as TripAdvisor, as the three-year-old startup looks to reach more diners and F&B outlets in the region.
SMEs may be pleased at BT's announcement of a new service that allows them to channel all phone calls into one line.
Companies are churning out a tidal wave of media content about themselves and
When a retail marketing services provider found itself with a huge repository of data, it knew it spelled opportunity.
Call centers are important hubs of marketing and customer insights. That's why this Salesforce integrator considers them increasingly central to CRM strategy.
Special features include custom branding support, web integration, and a library of licensed music.
This is the last of the reviews. We end on a high note with IBM, Solvis Consulting, and The Pedowitz Group, all consulting organizations, all very different, all having an impact, and all at a crossroads. See what they think -- and what I think -- they have to do. A worthy way to say goodbye for this year.
Adobe launches core services for profiles, digital asset management, analytics and planning tools for offline and online marketing as well as support for Apple's iBeacon for proximity marketing.
Following weeks of uncertainty over the fate of Bitcoin in India, operators of the digital currency are now gradually resuming their operations and marketing their services.
Its finally here. After reading, evaluating, scoring and notetaking on 162 submissions totalling around 2200 pages, I've arrived at the winners of the CRM Watchlist 2014.
The goal of a real survey is to learn more about what companies and their decision-makers are thinking and planning. Unfortunately, many studies are thinly disguised marketing tools designed to drive customer awareness and interest -- and produce a demand for a company's products or services.
Google wants the marketing budgets companies pay others for promotional services
Cardlytics on HP Vertica powers millions of swiftly tailored marketing offers to bank card consumers
Debit-card marketing services provider, Cardlytics,in adopting a new analytics platform, gained huge data analysis capacity, vastly reduced query times, and swiftly met customer demands at massive scale.
IBM's aggressive anti-AWS marketing may just validate Amazon as a go-to enterprise vendor, but Big Blue argues its SoftLayer acquisition is transformational.
Constant Contact adds to reporting features and mobile support; CakeMail plays up ease of use.
The role of community is shifting from customer support and service to being part of the brand marketing mix. Chief Marketing Officers should take note of this trend.