The updates come to life within Adobe Campaign, one of the six services that fall into the Marketing Cloud suite.
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When a retail marketing services provider found itself with a huge repository of data, it knew it spelled opportunity.
Adobe launches core services for profiles, digital asset management, analytics and planning tools for offline and online marketing as well as support for Apple's iBeacon for proximity marketing.
Following weeks of uncertainty over the fate of Bitcoin in India, operators of the digital currency are now gradually resuming their operations and marketing their services.
The goal of a real survey is to learn more about what companies and their decision-makers are thinking and planning. Unfortunately, many studies are thinly disguised marketing tools designed to drive customer awareness and interest -- and produce a demand for a company's products or services.
Google wants the marketing budgets companies pay others for promotional services
Cardlytics on HP Vertica powers millions of swiftly tailored marketing offers to bank card consumers
Debit-card marketing services provider, Cardlytics,in adopting a new analytics platform, gained huge data analysis capacity, vastly reduced query times, and swiftly met customer demands at massive scale.
IBM's aggressive anti-AWS marketing may just validate Amazon as a go-to enterprise vendor, but Big Blue argues its SoftLayer acquisition is transformational.
Companies outside the US are marketing their Internet services as more private, out of reach of the US government.
Social media and Web services have enabled small businesses to become far more savvy about sales and marketing, but not everyone is embracing them the same way.
Chinese search giant's investments in location-based services, apps and online video help it gain traction in mobile. Overall, it booked a 4.5 percent dip in net profit to US$430.8 million, amid rising expenses from marketing and R&D.
For all the hype over social media and customer analytics investments, there's still plenty of money being spent on email marketing campaigns.
Accenture continues to move toward its goal of being a digital marketing services provider with its second acquisition in a week.
VerticalResponse touts connections to Microsoft Dynamics, NetSuite, and other cloud CRM applications, while BatchBook creates integration with HootSuite.
Shadow Communications Minister Malcolm Turnbull has labelled recent announcements of 1Gbps fibre-to-the-home services as 'a marketing gimmick'.
Many small businesses are investing in mobile search and local marketing campaigns. Make sure the tool or service your company chooses is backed by thorough analytics.
I haven't a clue why people seem so willing to overlook the problems with large-scale cloud service providers.
The software, initially available for iPhone, allows small businesses to send messages that can be distributed via Facebook, Pinterest, Twitter or email marketing services.
Fragmented regional market means infrastructure-as-a-service (IaaS) vendors should calibrate services and marketing efforts to meet specific segments' needs and gain market foothold.
Sponsored by Sap
Cleveland-based Safeguard Properties inspects and maintains more than a million foreclosed homes per month across the United States. It does so on behalf of their owners, primarily large banks and government agencies like Freddie Mac and Fannie Mae.
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