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Getting caught under a survey avalanche

The goal of a real survey is to learn more about what companies and their decision-makers are thinking and planning. Unfortunately, many studies are thinly disguised marketing tools designed to drive customer awareness and interest -- and produce a demand for a company's products or services.

January 7, 2014 by

1Gbps a 'marketing gimmick': Turnbull

Shadow Communications Minister Malcolm Turnbull has labelled recent announcements of 1Gbps fibre-to-the-home services as 'a marketing gimmick'.

April 21, 2013

Report: Microsoft sales staff get iPad buying ban

Microsoft is banning its sales and marketing employees from buying Macs and iPads with company money, according to a leaked email.The email was apparently sent by Alain Crozier, the chief financial officer of the Sales, Marketing, Services, IT and Operations Group (SMSG), a week ago.

March 21, 2012 by

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